Email Marketing and Social Media: Boost Your Campaigns with This Combination
Posted: Wed Dec 04, 2024 3:36 am
You probably already have a list of leads to whom you regularly send your email marketing campaigns, but you haven't managed to increase the number of subscribers? Or maybe no matter how hard you try, you haven't managed to reach more people . Whatever your situation, you can complement your email marketing and social media strategies to create unique synergies with which you will achieve your goal .
How to integrate your eMail Marketing and social networks in your campaigns
You surely know many marketing specialists who, in a rush to get excited about the novelty, left their e-mail campaigns behind, thinking that it was a thing of the past, and dedicated themselves exclusively to developing strategies on social networks, since they seemed to be the ideal and rapidly growing place to present their products and services.
Although over the years companies have realized that social networks are truly a great channel for marketing , it is actually a complementary channel since the union between eMail Marketing and social networks achieves the optimal number of conversions .
In terms of reach, social networks, especially the most russia business email list popular ones like Facebook and Twitter , have shown great efficiency, but the algorithm that determines the organic publications that are shown by brands in users' news feeds has declined over time.
In addition, eMail Marketing campaigns reach subscribers at the right time, that is, they are messages that can accompany each lead in their process until conversion is achieved.
In marketing, it is well known that “unity is strength” and that is why by integrating your e-mail marketing and social media campaigns you will be able to greatly reinforce the organic reach of your publications and therefore, get more leads.
How to integrate eMail Marketing and social networks
Some eMail Marketing tools allow you to integrate forms directly into your Facebook page. With this form, followers of this social network can become your subscribers.
3 examples of attractive email campaigns in English
To do this you can offer them some advantages such as:
A product on discount
Participate in a raffle
Some benefit like an online course or an ebook
Now you just have to synchronize your Facebook business page with your forms and customize them to reach the users you are looking for: your potential customers.
In addition, you can integrate the advantages of e-mail marketing and social networks by including buttons from your profiles in your communications.
These buttons should be clearly visible, recognize the social network to which each one belongs, and of course, match your overall design so that they invite people to click them and thus gain more followers.
Mittum is a platform that allows you to incorporate your social networks into your newsletter templates, and you can also re-engage your users on Facebook based on behavioral parameters from your email campaigns.
How to integrate your eMail Marketing and social networks in your campaigns
You surely know many marketing specialists who, in a rush to get excited about the novelty, left their e-mail campaigns behind, thinking that it was a thing of the past, and dedicated themselves exclusively to developing strategies on social networks, since they seemed to be the ideal and rapidly growing place to present their products and services.
Although over the years companies have realized that social networks are truly a great channel for marketing , it is actually a complementary channel since the union between eMail Marketing and social networks achieves the optimal number of conversions .
In terms of reach, social networks, especially the most russia business email list popular ones like Facebook and Twitter , have shown great efficiency, but the algorithm that determines the organic publications that are shown by brands in users' news feeds has declined over time.
In addition, eMail Marketing campaigns reach subscribers at the right time, that is, they are messages that can accompany each lead in their process until conversion is achieved.
In marketing, it is well known that “unity is strength” and that is why by integrating your e-mail marketing and social media campaigns you will be able to greatly reinforce the organic reach of your publications and therefore, get more leads.
How to integrate eMail Marketing and social networks
Some eMail Marketing tools allow you to integrate forms directly into your Facebook page. With this form, followers of this social network can become your subscribers.
3 examples of attractive email campaigns in English
To do this you can offer them some advantages such as:
A product on discount
Participate in a raffle
Some benefit like an online course or an ebook
Now you just have to synchronize your Facebook business page with your forms and customize them to reach the users you are looking for: your potential customers.
In addition, you can integrate the advantages of e-mail marketing and social networks by including buttons from your profiles in your communications.
These buttons should be clearly visible, recognize the social network to which each one belongs, and of course, match your overall design so that they invite people to click them and thus gain more followers.
Mittum is a platform that allows you to incorporate your social networks into your newsletter templates, and you can also re-engage your users on Facebook based on behavioral parameters from your email campaigns.