However, for many product and service companies, it is one of the toughest days and they must be very serious in order to get a small piece of the cake (or heart).
It just so happens that Valentine's Day is a date that, due to the express nature of " showing love ", becomes a day of consumption of all kinds of gifts. Whether from a lover to his partner or from the company to its most loyal customers.
That's why February 14th can be an excellent opportunity to encourage your purchases or strategic actions as a brand. And of course, to achieve this you need to use all your marketing power, in which email marketing stands out.
The most benefited sectors
First impressions: subject and header
Inspire a call to action
Don't forget to show appreciation
Keep in mind that in 2016…
Regarding your campaign, we recommend the following:
The most benefited sectors
In principle, Valentine's Day is a date that benefits many sectors of commerce , both online and offline. The acquisition of gifts, details, experiences and products to share with loved ones or with one's partner is the order of the day.
In general, we would find that the botanical sector (flowers and details), textiles (clothing and accessories), jewelry, gastronomy and hospitality are the most benefited.
It should be noted that in Spain, according to the INE in 2014 there were at least 22 million married couples and another 5 million couples in free union or stable relationship, which means a large market for all those who want to get a great email marketing campaign and take advantage of Valentine's Day.
This way, it's time to remind all those you're interested in of everything you transportation email list to offer. Put Valentine's Day email marketing into practice by taking into account the following aspects to create a successful campaign.
How to take advantage of Euro 2016 in your email and digital marketing
First impressions: subject and header
First of all, and as you may already know, the subject and header of your campaign are two key aspects to capture the attention (and heart) of your subscribers. It is the first (and perhaps only) opportunity to show that you have “something” to make them smile.
It is extremely important that the subject of the email is creative (perhaps without being too saccharine) and if you can, make it as personalized as possible with the different techniques and tools that an email marketing tool like Mittum can offer you.
Inspire a call to action
It is precisely the “inspiration” that our campaign must achieve . If your goal is merely informative, you may not go beyond giving a good message, but if your Valentine’s Day email marketing campaign is aimed at achieving a conversion (from joining an event to buying a product) it is necessary to work well on the body of the email and close with a flourish with a call to action.