Learn how to create transformative email marketing in 9 steps
Posted: Tue Dec 03, 2024 10:45 am
To strengthen your brand presence and create a relationship with your customers, ensuring that they will do business with you again, you need to invest in different strategies. Knowing how to do email marketing will generate surprising results and higher conversion rates.
In this post, you will learn 9 pillars for developing an email marketing project that will transform your clicks into sales, multiplying your ROI. Stay with us!
Content
1. Build your email list from scratch
2. Choose an email sending tool
3. Define your communication strategy
4. Segment your audience
5. Create your email template
6. Plan and start the relationship with valuable content
7. Highlight your Call To Actions
8. Measure the results and evaluate the adopted strategy
9. Make successful email marketing with MailBiz!
1. Build your email list from scratch
To be successful in email marketing and measure the results of your campaigns, you need to have an organic contact list, not a purchased one. There are several capture techniques that are suitable for different segments.
These include creating landing pages, contacting customers who have restaurant email list already purchased from you, contextualized pop-ups, or other lead generation mechanisms. This way, you have a better guarantee of communicating with interested people and not ghosts, okay?
2. Choose an email sending tool
Also known as ESP ( Email Service Provider ), email marketing tools allow you to have greater control over your sending and contact lists, as well as offering mechanisms for you to evaluate the performance of your projects. Some platforms, such as Mailbiz, have dashboards, templates and features that directly impact your performance.
3. Define your communication strategy
Anyone who thinks that all email marketing is the same is mistaken. There are different ways to engage with your audience, which requires strategic planning to achieve the desired goals and strengthen your brand.
Therefore, set goals, segment contacts and identify the type of communication that your company will adopt with its customers. Emails with offers, news, welcome messages, newsletters, etc. will be sent.
Before getting down to business, make a list of the objectives that will guide your entire action plan. Then, establish a language, use of images, videos and other resources that will make your email marketing interactive — and much more attractive!
Read also: Types of email marketing and newsletters: how to communicate with your audience.
4. Segment your audience
Segmenting your audience is essential to offer targeted communication that is focused on more assertive results. After all, we engage with what is in our interest, right?
Depending on the materials and services you offer, you can divide your audience into lists based on demographic data, such as gender, age, region, among others. For more complex projects, use platforms that provide insights into the interests of each segment of the audience, in addition to identifying different stages of the purchasing journey.
Discover Mailbiz Journeys and turn abandoned carts into sales!
5. Create your email template
One of the main goals of email marketing is to strengthen your identity and convey a message about your brand. Therefore, it is necessary to invest in personalized designs to ensure unified, continuous and effective communication.
Create templates that interact with other content distribution channels that reinforce your branding, such as social networks, apps, and other platforms. Mailbiz's tool, for example, has dynamic templates that optimize your email sending , transforming clicks into conversions for e-commerce!
6. Plan and start the relationship with valuable content
With a strategy in place, a segmented audience, and a ready-made template, it's time to kick-start communication with your contacts! Create creative emails with rich content that encourage engagement with your potential customer.
Create a schedule for sending messages to ensure a healthy flow without overloading the user with content that could be classified as spam. Maintain the appropriate frequency and frequency to ensure engagement and good email open rates.
Run tests, investigate the best times for each audience segmentation and organize yourself to follow the content calendar. To help you with this task, we have prepared a campaign calendar for 2024 ! Access it.
7. Highlight your Call To Actions
Did you know that more than half of people who open emails don’t scroll all the way to the bottom of the page? Given this behavior, it’s essential that you organize the most relevant information at the top of your template.
There, near the header, take the opportunity to place a Call to Action (CTA), inviting the user to your website to learn more. Throughout the text, include other resources, such as media, and keep two or three more CTAs highlighted in your design.
These signs will be essential to draw the reader's attention to strategic points in your email marketing, increasing the chances of conversion and ROI of campaigns by up to 122%¹.
Read also: 7 email marketing examples to inspire you .
8. Measure the results and evaluate the adopted strategy
After a testing period, collect information and results from your email marketing campaigns. Assess whether the strategy adopted at the beginning is working and what can be improved. Perform regular check-ups , at the frequency you consider most appropriate, to reevaluate the methods adopted.
Improve your email communication and build a more lasting and committed relationship with your audience. A relationship that connects with you converts more!
9. Make successful email marketing with MailBiz!
Have you ever noticed how much a suitable platform helps you (a lot) in email marketing with effective results? Do you want to put all this knowledge into practice with those who understand the subject?
In this post, you will learn 9 pillars for developing an email marketing project that will transform your clicks into sales, multiplying your ROI. Stay with us!
Content
1. Build your email list from scratch
2. Choose an email sending tool
3. Define your communication strategy
4. Segment your audience
5. Create your email template
6. Plan and start the relationship with valuable content
7. Highlight your Call To Actions
8. Measure the results and evaluate the adopted strategy
9. Make successful email marketing with MailBiz!
1. Build your email list from scratch
To be successful in email marketing and measure the results of your campaigns, you need to have an organic contact list, not a purchased one. There are several capture techniques that are suitable for different segments.
These include creating landing pages, contacting customers who have restaurant email list already purchased from you, contextualized pop-ups, or other lead generation mechanisms. This way, you have a better guarantee of communicating with interested people and not ghosts, okay?
2. Choose an email sending tool
Also known as ESP ( Email Service Provider ), email marketing tools allow you to have greater control over your sending and contact lists, as well as offering mechanisms for you to evaluate the performance of your projects. Some platforms, such as Mailbiz, have dashboards, templates and features that directly impact your performance.
3. Define your communication strategy
Anyone who thinks that all email marketing is the same is mistaken. There are different ways to engage with your audience, which requires strategic planning to achieve the desired goals and strengthen your brand.
Therefore, set goals, segment contacts and identify the type of communication that your company will adopt with its customers. Emails with offers, news, welcome messages, newsletters, etc. will be sent.
Before getting down to business, make a list of the objectives that will guide your entire action plan. Then, establish a language, use of images, videos and other resources that will make your email marketing interactive — and much more attractive!
Read also: Types of email marketing and newsletters: how to communicate with your audience.
4. Segment your audience
Segmenting your audience is essential to offer targeted communication that is focused on more assertive results. After all, we engage with what is in our interest, right?
Depending on the materials and services you offer, you can divide your audience into lists based on demographic data, such as gender, age, region, among others. For more complex projects, use platforms that provide insights into the interests of each segment of the audience, in addition to identifying different stages of the purchasing journey.
Discover Mailbiz Journeys and turn abandoned carts into sales!
5. Create your email template
One of the main goals of email marketing is to strengthen your identity and convey a message about your brand. Therefore, it is necessary to invest in personalized designs to ensure unified, continuous and effective communication.
Create templates that interact with other content distribution channels that reinforce your branding, such as social networks, apps, and other platforms. Mailbiz's tool, for example, has dynamic templates that optimize your email sending , transforming clicks into conversions for e-commerce!
6. Plan and start the relationship with valuable content
With a strategy in place, a segmented audience, and a ready-made template, it's time to kick-start communication with your contacts! Create creative emails with rich content that encourage engagement with your potential customer.
Create a schedule for sending messages to ensure a healthy flow without overloading the user with content that could be classified as spam. Maintain the appropriate frequency and frequency to ensure engagement and good email open rates.
Run tests, investigate the best times for each audience segmentation and organize yourself to follow the content calendar. To help you with this task, we have prepared a campaign calendar for 2024 ! Access it.
7. Highlight your Call To Actions
Did you know that more than half of people who open emails don’t scroll all the way to the bottom of the page? Given this behavior, it’s essential that you organize the most relevant information at the top of your template.
There, near the header, take the opportunity to place a Call to Action (CTA), inviting the user to your website to learn more. Throughout the text, include other resources, such as media, and keep two or three more CTAs highlighted in your design.
These signs will be essential to draw the reader's attention to strategic points in your email marketing, increasing the chances of conversion and ROI of campaigns by up to 122%¹.
Read also: 7 email marketing examples to inspire you .
8. Measure the results and evaluate the adopted strategy
After a testing period, collect information and results from your email marketing campaigns. Assess whether the strategy adopted at the beginning is working and what can be improved. Perform regular check-ups , at the frequency you consider most appropriate, to reevaluate the methods adopted.
Improve your email communication and build a more lasting and committed relationship with your audience. A relationship that connects with you converts more!
9. Make successful email marketing with MailBiz!
Have you ever noticed how much a suitable platform helps you (a lot) in email marketing with effective results? Do you want to put all this knowledge into practice with those who understand the subject?