Use guerrilla marketing to delight your customers
Posted: Tue Dec 03, 2024 10:35 am
The term Guerrilla Marketing was introduced in the 1980s by Jay Conrad Levinson, through his work, the book Guerrilla Marketing . The name Guerrilla Marketing was based on the Vietnam War, where the Vietnamese firepower was smaller than the American firepower, but they overcame these limitations by using guerrilla tactics. This relationship happened because this strategy involves low investment and high impact. It is based on actions that aim to attract spontaneous attention and stay in people's minds.
Why use Guerrilla Marketing?
Guerrilla Marketing helps your company think outside the box of traditional manufacturing email list marketing. Its thinking is more direct and often more aggressive in order to capture the public’s attention. Guerrilla Marketing is a secret weapon to defeat low-budget and large competitors.
Tips for Effective Guerrilla Marketing
Just as every action has a reaction, a basic principle of physics, in Guerrilla Marketing it is the same thing. And to ensure the public's reaction is good and receptive, see some tips on how to do Guerrilla Marketing.
Know your customers very well
For every marketing campaign, this advice is more than essential, it is essential. Having a broad knowledge of your audience's tastes is the best way to prevent an incredible campaign from ending up being a failure because it does not fit with the audience's values and interests.
Consider partnerships
Marketing partnerships are always welcome to increase results. And don't think about complex things; the simpler the Guerrilla Marketing action, the easier it is to have an impact.
Do you know who has used partnerships to promote their product in a simple way? Microsoft. To launch its tablet, called Surface, on the market, the company partnered with a car wash in Chicago. The tactic? Display graffiti on its wall advertising the new device. But why use that specific location? Because the car wash was near an Apple store, its main competitor.
Be original
Being original applies to all types of marketing, but when it comes to guerrilla tactics, originality makes all the difference. Look for inspiration in success stories. They can help you spark your creativity and come up with cool ideas.
Take care with the execution
Once you have defined the best way to attract and impact your audience, every detail will be essential for perfect execution.
Be careful with the emotions you provoke
Provoking emotions is one of the tactics of guerrilla marketing, but you need to know exactly what kind of emotions you want to trigger. If your intention is to draw attention to causes that are broader than just a brand and product, using seriousness is the best way to go. But if the campaign is related to brands and products, try to provoke your audience with light-hearted and relaxed ideas. Avoiding negative emotions in guerrilla marketing of brands and products prevents the consumer from associating your brand with a bad feeling they may have had during the actions.
Evaluate the results
Use social media and other sources to monitor events during the campaign. To monitor sales, analyze the same period last year, for example.
Guerrilla Marketing Examples
For the launch of the second season of the Stranger Things series, Netflix placed a photo of Eleven's gang on a giant wall in the São Paulo subway. There was no way the announcement could be ignored and millions of people saw that the new season was about to be released.
Another example from Netflix, to promote the premiere of the new season of the series Orange is the New Black, transformed the facade of a building in Paris into a prison. Actresses dressed as prisoners simulated their ordinary activities to attract the attention of people on the street.
Why use Guerrilla Marketing?
Guerrilla Marketing helps your company think outside the box of traditional manufacturing email list marketing. Its thinking is more direct and often more aggressive in order to capture the public’s attention. Guerrilla Marketing is a secret weapon to defeat low-budget and large competitors.
Tips for Effective Guerrilla Marketing
Just as every action has a reaction, a basic principle of physics, in Guerrilla Marketing it is the same thing. And to ensure the public's reaction is good and receptive, see some tips on how to do Guerrilla Marketing.
Know your customers very well
For every marketing campaign, this advice is more than essential, it is essential. Having a broad knowledge of your audience's tastes is the best way to prevent an incredible campaign from ending up being a failure because it does not fit with the audience's values and interests.
Consider partnerships
Marketing partnerships are always welcome to increase results. And don't think about complex things; the simpler the Guerrilla Marketing action, the easier it is to have an impact.
Do you know who has used partnerships to promote their product in a simple way? Microsoft. To launch its tablet, called Surface, on the market, the company partnered with a car wash in Chicago. The tactic? Display graffiti on its wall advertising the new device. But why use that specific location? Because the car wash was near an Apple store, its main competitor.
Be original
Being original applies to all types of marketing, but when it comes to guerrilla tactics, originality makes all the difference. Look for inspiration in success stories. They can help you spark your creativity and come up with cool ideas.
Take care with the execution
Once you have defined the best way to attract and impact your audience, every detail will be essential for perfect execution.
Be careful with the emotions you provoke
Provoking emotions is one of the tactics of guerrilla marketing, but you need to know exactly what kind of emotions you want to trigger. If your intention is to draw attention to causes that are broader than just a brand and product, using seriousness is the best way to go. But if the campaign is related to brands and products, try to provoke your audience with light-hearted and relaxed ideas. Avoiding negative emotions in guerrilla marketing of brands and products prevents the consumer from associating your brand with a bad feeling they may have had during the actions.
Evaluate the results
Use social media and other sources to monitor events during the campaign. To monitor sales, analyze the same period last year, for example.
Guerrilla Marketing Examples
For the launch of the second season of the Stranger Things series, Netflix placed a photo of Eleven's gang on a giant wall in the São Paulo subway. There was no way the announcement could be ignored and millions of people saw that the new season was about to be released.
Another example from Netflix, to promote the premiere of the new season of the series Orange is the New Black, transformed the facade of a building in Paris into a prison. Actresses dressed as prisoners simulated their ordinary activities to attract the attention of people on the street.