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The final step is to imagine what the consumer will try to do based on the other three steps. can put themselves in their target demographics shoes.[98] Web Analytics are also a very important way to understand consumers. They show the habits that people have online for each website.[99] One particular form of these analytics is predictive analytics which helps marketers figure out what route consumers are on.


This uses the information gathered from other analytics and then venezuela email list 2 million contact leads creates different predictions of what people will do so that companies can strategize on what to do next, according to the people's trends.[100]Consumer behavior: the habits or attitudes of a consumer that influences the buying process of a product or service.[101] Consumer behavior impacts virtually every stage of the buying process specifically in relation to digital environments and devices.



[101]Predictive analytics: a form of data mining that involves using existing data to predict potential future trends or behaviors.[102] Can assist companies in predicting future behavior of customers.Buyer persona: employing research of consumer behavior regarding habits like brand awareness and buying behavior to profile prospective customers.[102] Establishing a buyer persona helps a company better understand their audience and their specific wants/needs.Marketing Strategy: strategic planning employed by a brand to determine potential positioning within a market as well as the prospective target audience.