The main techniques of lead generation and email marketing
1. Lead scoring
2. Eye-catching and truthful subject line
3. Offer gifts or discounts
4. Promote synergies between email and social networks
5. Close some content
6. Generate quality content
7. Encourage third-party subscriptions
The main techniques of lead generation and email marketing
Lead generation is essential to increasing sales , and there is no doubt petroleum manufacturers email lists that this is where expertise comes in. Beyond the product or service you offer, there are some useful techniques . We highlight the following lead generation practices:
1. Lead scoring
Lead scoring is the method to correctly classify your target by preferences. It is worth doing this action because you will know which are the potential clients on which you should focus your efforts .
This is important because many leads may not be of quality and you would be wasting your time. Based on the interactions, you can find out who you have the best chances of connecting with when you carry out your Email Marketing actions.
2. Eye-catching and truthful subject line
The subject line is key to attracting the attention of your potential customers. To do this, you have to make sure to write a catchy, truthful and brief message on your pages, blogs and landing pages . This will help you get their email or subscription.
Emojis , bold fonts , or exclamation marks will help create that impact. In the long run, it will be easier to get new leads .
3. Offer gifts or discounts
Offering something in exchange for an email is a classic action, but it still works. You can give a gift like an ebook or offer a discount in exchange for the lead, because many people will consider this a value.
3 keys to understanding how to make an attractive newsletter (one that makes you fall in love)
However, to make it worthwhile, make sure that the gift is related to what you sell. Remember that the goal is to get people who might be interested to sign up.
4. Promote synergies between email and social networks
Social media is a good way to generate leads, using it as a banner for engagement . Remember that it is easier to get someone to follow you on Facebook, Linkedin, Instagram, Tik Tok or Twitter than to get someone to give you an email address. It is therefore worth keeping this in mind.
The key, in these cases, is to know how to adapt to the characteristics of your target . As can be seen in the IAB study of Social Networks by Elogia 2021 , there are social networks that are booming and others that are more suited to certain age groups.
5. Close some content
This is a strategy that most Spanish print media are already using . The idea is that you offer free content and that, in order to access more, they have to subscribe . This is a good way to generate a quality lead that is interested in your product.