How to combine email marketing with chatbots?
Posted: Tue Dec 03, 2024 10:24 am
As we already know, Email Marketing is considered, more than enough, as one of the most effective channels of Digital Marketing thanks to its high ROI, its low cost and its adequate and precise personalization and/or segmentation .
However, as we already know, this is a technique that - despite still being extremely effective - is old, something that does not present (in any way!) any problem, but it is true that, in recent years, new techniques have chemical manufacturers email lists begun to emerge on the market, such as social networks or chatbots; direct communication channels with customers that allow, instantly, a quick response and fluid communication.
In today's article, we are going to talk specifically about chatbots, and how to merge them into our Digital Marketing strategy with Emailing, in order to obtain the best results.
Email Marketing and chatbots
What defines Email Marketing?
What defines Chatbots?
What are the advantages of combining both tools?
Email Marketing and chatbots
Inspired by an article published in America Retail, one of the most well-known digital newspapers in LATAM, we wanted to create this article: an article that will tell us how we can merge two highly successful techniques, such as Emailing and Chatbots, in order to obtain great results, as well as offer our clients a completely personalized service .
What defines Email Marketing?
Email Marketing , although we have already described it to you on countless occasions, the truth is that we never tire of defining this powerful digital technique: Email Marketing is defined as that promotion and communication tool whose purpose is to send messages to a customer database, in order to develop and initiate a close and lasting relationship with them, beyond achieving the sale itself that is pointed to in the CTA of each message .
Yahoo Mail app updated for iOS
It also seeks to generate trust with customers, as well as offer a two-way communication channel with them.
What defines Chatbots?
We can define chatbots as those computer programs that, based on the use of DATA and Artificial Intelligence, carry out information processing that results in "normal" language.
In other words, they try to understand what a user wants, transmitted through a text message, in order to respond based on the analysis of group and individual words, in such a way that a high quality customer service is offered to customers which, of course, is totally immediate and capable of covering a large number of queries at the same time (something that, for example, with a customer service by telephone, would surely be limited to the voice call and attention of the individual worker).
What are the advantages of combining both tools?
Well, once the two previous techniques have been defined, we ask ourselves the following question: if both seek to initiate a quality relationship with the client, which transmits confidence, and which -in addition- allows them to respond to the doubts and questions of each user immediately: what better than to merge both?
The main advantage of this merger is that we do not limit the options and offer a greater variety of solutions to users.
Because if we can indeed combine two techniques that are apparently extremely effective, why give up on one?
However, while it is true that both have advantages and disadvantages, depending on how we see them, we can extrapolate the positive aspects of either one. For example, when a user enters a website and finds, on the one hand, the newsletter subscription and, on the other, the intelligent chatbot, possibly and depending on what they expect from the brand, they will choose one option or the other. Let's imagine that we have entered this website because the brand is going to launch a new product and we want to obtain more information. Well, in this sense we have two options: to inform ourselves through the newsletter subscription, since -obviously- they will tell us about the product, or to ask the chatbot directly about our particular question.
However, as we already know, this is a technique that - despite still being extremely effective - is old, something that does not present (in any way!) any problem, but it is true that, in recent years, new techniques have chemical manufacturers email lists begun to emerge on the market, such as social networks or chatbots; direct communication channels with customers that allow, instantly, a quick response and fluid communication.
In today's article, we are going to talk specifically about chatbots, and how to merge them into our Digital Marketing strategy with Emailing, in order to obtain the best results.
Email Marketing and chatbots
What defines Email Marketing?
What defines Chatbots?
What are the advantages of combining both tools?
Email Marketing and chatbots
Inspired by an article published in America Retail, one of the most well-known digital newspapers in LATAM, we wanted to create this article: an article that will tell us how we can merge two highly successful techniques, such as Emailing and Chatbots, in order to obtain great results, as well as offer our clients a completely personalized service .
What defines Email Marketing?
Email Marketing , although we have already described it to you on countless occasions, the truth is that we never tire of defining this powerful digital technique: Email Marketing is defined as that promotion and communication tool whose purpose is to send messages to a customer database, in order to develop and initiate a close and lasting relationship with them, beyond achieving the sale itself that is pointed to in the CTA of each message .
Yahoo Mail app updated for iOS
It also seeks to generate trust with customers, as well as offer a two-way communication channel with them.
What defines Chatbots?
We can define chatbots as those computer programs that, based on the use of DATA and Artificial Intelligence, carry out information processing that results in "normal" language.
In other words, they try to understand what a user wants, transmitted through a text message, in order to respond based on the analysis of group and individual words, in such a way that a high quality customer service is offered to customers which, of course, is totally immediate and capable of covering a large number of queries at the same time (something that, for example, with a customer service by telephone, would surely be limited to the voice call and attention of the individual worker).
What are the advantages of combining both tools?
Well, once the two previous techniques have been defined, we ask ourselves the following question: if both seek to initiate a quality relationship with the client, which transmits confidence, and which -in addition- allows them to respond to the doubts and questions of each user immediately: what better than to merge both?
The main advantage of this merger is that we do not limit the options and offer a greater variety of solutions to users.
Because if we can indeed combine two techniques that are apparently extremely effective, why give up on one?
However, while it is true that both have advantages and disadvantages, depending on how we see them, we can extrapolate the positive aspects of either one. For example, when a user enters a website and finds, on the one hand, the newsletter subscription and, on the other, the intelligent chatbot, possibly and depending on what they expect from the brand, they will choose one option or the other. Let's imagine that we have entered this website because the brand is going to launch a new product and we want to obtain more information. Well, in this sense we have two options: to inform ourselves through the newsletter subscription, since -obviously- they will tell us about the product, or to ask the chatbot directly about our particular question.