#6 Interactive Content
How can you make someone feel welcome? Invite them to play.
are the key to brand connection. The usa business email list more a customer feels their actions matter to your business, the more they’ll want to buy your products. In marketing emails, you can build that personal connection with interactive content.
From clickable pictures to customized polls, interactive email content should heighten customer interest and response rates. These measures can include:
Surveys & polls
Shopping carts
Video & animation
Image carousels
Games
Quizzes or questionnaires
GIFS or hover images
Consumers show a high desire for interactive emails content, with over 91% of buyers preferring it to non-interactive content.9 This type of content can also strengthen your particular brand voice and image in the eyes of consumers (for example, including whimsical games vs. practical video tutorials).
#7 Data privacy
It’s the talk of today—how can marketers respect consumer privacy?
In all honesty, it’s a hard line to walk. Consumer data is the best marketing tool in the business, and strict privacy measures block that information flow. However, you never want customers to feel like they’re being tricked or invaded upon. That’s why in 2022, your email marketing campaign should include a clear policy on data privacy.
Whether sent as an email subject or included in a footnote, data privacy updates are crucial to increase customer trust. Start by highlighting the ways your company upholds privacy by sharing:
Legislative & legal compliance
Data collection methods
Data storage methods
Website cookie options
Third-party involvements
No matter what, always stay vigilant and updated on email marketing data policies. With so many changing laws, it’s important to never fall behind on proper data handling.