Still have questions about how to start building your own Email Marketing database?
Posted: Tue Dec 03, 2024 10:06 am
As we all know today, Email Marketing is a highly successful technique, whose results-cost ratio (or ROI, as we want to call it) is ideal for implementation by those brands that want to be in contact with their user communities, in a direct and unique way, that personalizes as well as segments, and whose results are adequate if we take into account the investment we make in it. But, despite all the positive things we can mention about the technique, do you know what is really complicated about it? Yes, exactly: what you are thinking. What is really complicated about this technique is creating a quality Email Marketing database , when we start from scratch or we are an emerging business, that allows us to start sending our campaigns to make our brand known.
In today's article, we are going to talk about an option that we can implement if we are starting to grow and want to implement the Email Marketing technique in our business.
How to create your own email marketing database?
As we said above, Email Marketing is a highly attractive technique, but the initial (and previous) process before implementing it, which is the creation of a database, is not so attractive. That is why, on many occasions, brands turn to third parties to start creating their own database . However, and before you misinterpret us (in the wrong way), let us explain what we mean by this.
When a company starts its journey and decides to communicate with its public through the Email Marketing technique, obviously at first the database to which it can send its content is made up of 0 users. And, of course, starting to add email accounts is not an easy task, unless we resort to buying a database that has already been formed; a database that has complied with the normally legal requirements and that has subscribed to said list because they want to receive various promotions and, even, on some occasions, receive financial rewards for answering surveys or opening newsletters. Do you see how what we were saying was not so crazy (and illegal)?
#ctaText??# Keep your email list in perfect condition and avoid wasting resources
In this way, you will initially send content from your brand to a database in which, possibly, there are not many users who identify with your target or target audience; yes, that is true, but over time you will bosnia and herzegovina business email list channel it and complete it with users who do identify with your target. What you do have to take into account initially is that, at first, obviously the response rate of your mailing will be extremely low in relation to the absolute volume of users.
Subsequently, you should know that a double registration process will ensure that those users who are joining your database are really doing so because they are interested in your brand and the content you are sharing with them, and that - therefore - they are not users who are receiving a financial reward for answering or subscribing to different brands.
Finally, you must take into account that, in this type of shipments in which they use third-party databases, the shipments are made in phases, since normally there are thousands and thousands of email accounts that we can use, so the purification that you do of said emails must be in blocks , thus protecting the reputation of your campaign and ensuring the deliverability (the more the better) of your emails, avoiding -in turn- the activation of SPAM filters or junk mail.
To create your own database… You can always resort to professional Email Marketing tools
Obviously, if you are thinking of starting your Email Marketing campaigns from scratch, we will always recommend that you count on the help and collaboration of an expert Email Marketing tool; a tool that is at the forefront of this type of aspects and that knows, at all times, what is happening in the digital sector in general, and in Email Marketing in particular, because only then will you be safe and take firm steps in those practices that you decide to implement and carry out in your business.
In today's article, we are going to talk about an option that we can implement if we are starting to grow and want to implement the Email Marketing technique in our business.
How to create your own email marketing database?
As we said above, Email Marketing is a highly attractive technique, but the initial (and previous) process before implementing it, which is the creation of a database, is not so attractive. That is why, on many occasions, brands turn to third parties to start creating their own database . However, and before you misinterpret us (in the wrong way), let us explain what we mean by this.
When a company starts its journey and decides to communicate with its public through the Email Marketing technique, obviously at first the database to which it can send its content is made up of 0 users. And, of course, starting to add email accounts is not an easy task, unless we resort to buying a database that has already been formed; a database that has complied with the normally legal requirements and that has subscribed to said list because they want to receive various promotions and, even, on some occasions, receive financial rewards for answering surveys or opening newsletters. Do you see how what we were saying was not so crazy (and illegal)?
#ctaText??# Keep your email list in perfect condition and avoid wasting resources
In this way, you will initially send content from your brand to a database in which, possibly, there are not many users who identify with your target or target audience; yes, that is true, but over time you will bosnia and herzegovina business email list channel it and complete it with users who do identify with your target. What you do have to take into account initially is that, at first, obviously the response rate of your mailing will be extremely low in relation to the absolute volume of users.
Subsequently, you should know that a double registration process will ensure that those users who are joining your database are really doing so because they are interested in your brand and the content you are sharing with them, and that - therefore - they are not users who are receiving a financial reward for answering or subscribing to different brands.
Finally, you must take into account that, in this type of shipments in which they use third-party databases, the shipments are made in phases, since normally there are thousands and thousands of email accounts that we can use, so the purification that you do of said emails must be in blocks , thus protecting the reputation of your campaign and ensuring the deliverability (the more the better) of your emails, avoiding -in turn- the activation of SPAM filters or junk mail.
To create your own database… You can always resort to professional Email Marketing tools
Obviously, if you are thinking of starting your Email Marketing campaigns from scratch, we will always recommend that you count on the help and collaboration of an expert Email Marketing tool; a tool that is at the forefront of this type of aspects and that knows, at all times, what is happening in the digital sector in general, and in Email Marketing in particular, because only then will you be safe and take firm steps in those practices that you decide to implement and carry out in your business.