How does digital asset management leverage content marketing?
Posted: Tue Dec 03, 2024 9:57 am
Understand better how managing your digital assets efficiently can boost your content marketing strategy!
Good content marketing is a vital part of a brand building strategy. But as the volume of content created grows to provide instant access to information, it’s important to think about how to organize and manage all of this content . Can you quickly locate any piece of content you’ve produced today?
In this article, we will show you how to manage all your digital assets and why this should be a fundamental tool for achieving better results in your company's content marketing!
What are digital assets and how do they help content marketing?
Digital assets are media files such as images, videos, audios and documents that carry the value of a company’s brand and projects. Everything your company does, whether it’s a new zealand business fax list cost spreadsheet, a 3D model of a product or an image for a content marketing campaign – all of these fall into the gigantic universe of digital assets.
Each of these pieces involved an investment of time and intellectual production by your team. The care taken throughout the entire creation process, from the briefing to the final approval stage, must also be replicated when storing them . After all, they are all materials that carry their own story!
Many companies, in fact, use old digital assets as a tactic to save money on new campaigns, save time and further strengthen the company's branding . This was the case, for example, of the famous Guinness brewery during the Covid-19 pandemic: they launched a St Patrick's Day campaign based on the reuse of old content.
What is the impact of Digital Asset Management (DAM) on content marketing?
Good Digital Asset Management (DAM) can fuel marketing strategies and make them more efficient. By organizing information and its approval flows, DAM contributes to the preservation of corporate memory and the linear distribution of knowledge among teams .
When you have access to everything that has already been created, approved and used, professionals are better able to avoid repeating old mistakes, investing resources in content that doesn't work as well or wasting time reworking because they can't locate digital assets from the past.
Companies seeking to preserve their memory and protect their intellectual property must make Digital Asset Management a strong ally in creating an institutional repository of their content marketing strategies and objectives . This ensures that your brand remains consistent with each new action.
How to manage digital assets?
Keeping a growing volume of content properly organized is not a simple task. The “manual” solution, in addition to being inefficient because it requires a lot of attention to the criteria used, is easily subject to errors: it is necessary to trust that all employees on the team will be able to store in the correct folders, for example, without forgetting anything.
The ideal solution for agile and effective digital asset management is to use technology . Imagine having a digital platform to monitor workflows, ensure secure access for team members and organize all items through tags and keywords, without the need for dozens of folders.
Using a system like this makes it much easier to manage the volume of content creation required of content marketing professionals. Huntag's platform is an excellent example of an efficient solution for managing digital assets. In addition to being simple and intuitive, it offers features that ensure the traceability of all processes.
Digital Asset Management Platform is the talk of the town!
A professional content marketing strategy must be based on the connection between people, processes and technology. Proper knowledge management changes content management. That is why being able to count on a Digital Asset Management platform is the right thing to do for your brand.
When considering moving forward with the hiring of a Digital Asset Management system, be aware of the people and processes that can influence the outcome you want. Your “digital home” needs to be organized: talk to internal business areas and external partners and understand the needs and specificities of your company .
Effective use of a Digital Asset Management system will provide measurable knowledge and cost savings, time-to-market gains and branding enhancement . Discover the value of your content: count on Huntag for your company’s digital transformation!
Good content marketing is a vital part of a brand building strategy. But as the volume of content created grows to provide instant access to information, it’s important to think about how to organize and manage all of this content . Can you quickly locate any piece of content you’ve produced today?
In this article, we will show you how to manage all your digital assets and why this should be a fundamental tool for achieving better results in your company's content marketing!
What are digital assets and how do they help content marketing?
Digital assets are media files such as images, videos, audios and documents that carry the value of a company’s brand and projects. Everything your company does, whether it’s a new zealand business fax list cost spreadsheet, a 3D model of a product or an image for a content marketing campaign – all of these fall into the gigantic universe of digital assets.
Each of these pieces involved an investment of time and intellectual production by your team. The care taken throughout the entire creation process, from the briefing to the final approval stage, must also be replicated when storing them . After all, they are all materials that carry their own story!
Many companies, in fact, use old digital assets as a tactic to save money on new campaigns, save time and further strengthen the company's branding . This was the case, for example, of the famous Guinness brewery during the Covid-19 pandemic: they launched a St Patrick's Day campaign based on the reuse of old content.
What is the impact of Digital Asset Management (DAM) on content marketing?
Good Digital Asset Management (DAM) can fuel marketing strategies and make them more efficient. By organizing information and its approval flows, DAM contributes to the preservation of corporate memory and the linear distribution of knowledge among teams .
When you have access to everything that has already been created, approved and used, professionals are better able to avoid repeating old mistakes, investing resources in content that doesn't work as well or wasting time reworking because they can't locate digital assets from the past.
Companies seeking to preserve their memory and protect their intellectual property must make Digital Asset Management a strong ally in creating an institutional repository of their content marketing strategies and objectives . This ensures that your brand remains consistent with each new action.
How to manage digital assets?
Keeping a growing volume of content properly organized is not a simple task. The “manual” solution, in addition to being inefficient because it requires a lot of attention to the criteria used, is easily subject to errors: it is necessary to trust that all employees on the team will be able to store in the correct folders, for example, without forgetting anything.
The ideal solution for agile and effective digital asset management is to use technology . Imagine having a digital platform to monitor workflows, ensure secure access for team members and organize all items through tags and keywords, without the need for dozens of folders.
Using a system like this makes it much easier to manage the volume of content creation required of content marketing professionals. Huntag's platform is an excellent example of an efficient solution for managing digital assets. In addition to being simple and intuitive, it offers features that ensure the traceability of all processes.
Digital Asset Management Platform is the talk of the town!
A professional content marketing strategy must be based on the connection between people, processes and technology. Proper knowledge management changes content management. That is why being able to count on a Digital Asset Management platform is the right thing to do for your brand.
When considering moving forward with the hiring of a Digital Asset Management system, be aware of the people and processes that can influence the outcome you want. Your “digital home” needs to be organized: talk to internal business areas and external partners and understand the needs and specificities of your company .
Effective use of a Digital Asset Management system will provide measurable knowledge and cost savings, time-to-market gains and branding enhancement . Discover the value of your content: count on Huntag for your company’s digital transformation!