Content and media creation: how to manage your routines
Posted: Tue Dec 03, 2024 9:55 am
Producing – images, videos, texts, spreadsheets, rich materials or whatever type – is a process that demands time, organization, structure and having tools that help manage content creation are essential.
The communication and marketing areas, whether they are allocated in agencies, companies such as e-commerce or content producers, for example, have several demands in their processes, from the request for work to the actual approval and it is important that this flow is visualized and organized for the best results.
Have you ever wondered how content creation can be facilitated and managed within your structure? Learn more about this important aspect of your business!
Content creation
Content creation is a process that involves planning, creating, reviewing, publishing, promoting, measuring and hosting this demand, whatever it may be within the company.
From a simple image to publicize an internal company rule to complex product promotion campaigns for your customers, everything requires planning and organization , right?
Imagine an advertising agency that deals with several clients. There is a process of creating demand for each client, time for actual production, sending to the client, adjustments, redoing, sending again until the piece is approved and used, right?
Now let's think about another scenario: an e-commerce site that has its own communications team and does not depend on external agencies. In order for the marketing team to be able to advertise, the same process of creating demand for the design team, sending, redoing and approving the product until its final use is required, right?
In other words, regardless of where the creative teams are located and the particular way each location works, there is a workflow for creating content and images and they are essential for the demands of different groups to function in an agile and assertive manner.
When looking at this process, many people and companies forget about something essential within it: the management and organization of this content . Where do the demands produced go and how do people find what they need within the work environment?
Organizing demands is much more than creating shared folders, sending emails or making lists and shared documents with links to each media.
Management is a necessary process and strategy for all team members to communicate with each other, and not looking at it generates errors, major losses and negative points within routines and a business, such as:
Lack of understanding between teams and disruption to organizational communication;
Increased errors, rework and rework, leading to a drop in productivity;
Orders, approvals and approvals of parts through different channels that do not communicate with each other;
Work conversations that invade personal WhatsApp, making it difficult to manage and organize information;
High exchange of emails with files, making the process longer, more laborious and easily lost among so many other emails;
Many folders and subfolders with project contents;
Little use of resources already created that are not used by all sectors since people do not have access to what has already been done in the creation environment.
How to manage content creation?
As you have noticed, content creation is crucial within a business and looking at it and its management is essential so that all aspects of your process communicate and make sense to each other.
Therefore, it is essential to look at this strategy within your business so that losses are reduced or eliminated and work gains in productivity and results for its different groups.
To help you with this important management, we have gathered essential tips and steps for your content creation and its stages. Check it out!
Define the strategy and team roles
Even though the creation of content and media is essential within a business, it is often not clear what the process is and what the roles are within it.
Think about the e-commerce situation we mentioned, with the marketing and internal communications team. If your customer service team needs an image and content, do they know where and who to ask?
Do you have to send emails until you find out who is actually ireland business fax list responsible for this type of demand? How many people go through the process before it actually starts?
To ensure that this is no longer a problem in content management and creation, start by defining your strategy and the roles of everyone on the team. Understand the steps that exist in your business, document the actions, have regular meetings to plan actions and results, and know where your communications team is headed.
With defined roles, each professional knows exactly what their responsibilities and expected actions are, making it easier to set goals, share demands and achieve objectives.
Have SLA for demands
Each type of content creation has its own production flow. A simple image may take a few days, while a complete sales catalog may take a few weeks. It is important to have rules for each type of content.
Here we can talk about SLA, the Service Level Agreement, and this is a document, an agreement and a set of operational guidelines, procedures and metrics to guide teams regarding demand, deadline, need and quality.
With the SLA, the components of the communication group now have a standard for their demands and must complete their work within this deadline, which helps all sectors understand their needs.
Suppose your management has set a deadline of 3 days for producing a promotional image for social media. Once this is agreed upon by everyone, teams can organize themselves to meet this schedule and, more than that, other teams that require this strategy can organize themselves to make requests.
A big problem for marketing and content teams is last-minute requests that arrive via WhatsApp or email, for example. When having a defined SLA, teams need to understand that the deadline needs to be respected and it will not always be possible to fit a “5-minute job” into the schedule.
Work with workflow
As we have already mentioned, content creation involves several stages and it is important that all components of the demand have a vision of them. Imagine that a team makes requests by email, but receives the image via WhatsApp. After requesting a redo, they receive it again – days later – in their email.
This lack of concentration and organization of demands causes problems and means that content is quickly lost and little reused.
More than that, people have no vision of what is being done and it becomes more difficult to organize demands, prioritize and meet the defined SLA, after all, each request is on a different network used by employees or customers.
The workflow solves this problem and this structure is a workflow that defines the steps involved in the entire creation process. With it, you can define your entire journey, whether it's sending a briefing, creating, approving, redoing, publishing, among many others, in a visual way.
With this tool, it becomes possible to check items to be done, understand how long each demand takes to be completed, create priorities and importance for tasks and include all people in the process in the same place.
With Huntag Approval , it is possible to centralize the approval of content productions in a simple and fast way, avoiding confusing and lost information in emails, messaging applications and documents.
Within the platform, it is possible to create projects, link people, make comments, share files, request adjustments, make approvals and view all the steps of content creation.
It is worth mentioning that Huntag Approval makes a difference at two ends of the business: those actually involved in creating content who can quickly observe and monitor each step of the process and the management level, which begins to understand how long each approval takes, checks SLA, understands what the errors are and can take actions based on real data.
Invest in media hubs and asset management systems
We talked about how important it is to organize content and media centers and management systems play a crucial role at this time and DAM needs to be your project's ally.
Digital Asset Management (DAM ) systems are software for sharing and storing digital files and are the core of a content ecosystem that involves the areas of a company, as a single secure source of access and strengthens the growth of brands.
Having a Digital Asset Management system provides operational and intellectual control and works as an intelligent online repository, in which, in addition to all digital assets being stored, they are categorized strategically.
This makes it much easier, faster and more organized to store, find, retrieve and share any files and materials produced for your brand and it is an efficient and effective way to manage content creation.
With Huntag's DAM, your company can manage all the content produced. This way, each demand can be reused and used by different sectors and everything can be found within your business in a simple and easy way.
With Huntag's digital asset management platform , your business gains in:
Single access base for product and content images and gallery format for easy viewing;
Reading image metadata;
Organization by categories and subcategories through the folderless system ;
Insert keywords for easy access;
Free up space on your servers by automatically resizing images;
Copyright control;
Autonomy so that marketing and communications areas have easy access to images, keeping all sectors on the same page regarding the use of resources and a single source of sharing for partners.
Integration with e-commerce systems;
Batch import of large amounts of images;
External sharing;
Validation/Approval Workflow;
Version control;
Simple system with good user experience.
Having a strategy to manage the routine of content and media creation is essential for your results to be assertive, clear and practical within the environment and involve all teams.
Many companies pay little attention to content organization strategies and tools and do not see how this investment may be necessary, but there is no doubt that managing your content makes all the difference within the business.
The communication and marketing areas, whether they are allocated in agencies, companies such as e-commerce or content producers, for example, have several demands in their processes, from the request for work to the actual approval and it is important that this flow is visualized and organized for the best results.
Have you ever wondered how content creation can be facilitated and managed within your structure? Learn more about this important aspect of your business!
Content creation
Content creation is a process that involves planning, creating, reviewing, publishing, promoting, measuring and hosting this demand, whatever it may be within the company.
From a simple image to publicize an internal company rule to complex product promotion campaigns for your customers, everything requires planning and organization , right?
Imagine an advertising agency that deals with several clients. There is a process of creating demand for each client, time for actual production, sending to the client, adjustments, redoing, sending again until the piece is approved and used, right?
Now let's think about another scenario: an e-commerce site that has its own communications team and does not depend on external agencies. In order for the marketing team to be able to advertise, the same process of creating demand for the design team, sending, redoing and approving the product until its final use is required, right?
In other words, regardless of where the creative teams are located and the particular way each location works, there is a workflow for creating content and images and they are essential for the demands of different groups to function in an agile and assertive manner.
When looking at this process, many people and companies forget about something essential within it: the management and organization of this content . Where do the demands produced go and how do people find what they need within the work environment?
Organizing demands is much more than creating shared folders, sending emails or making lists and shared documents with links to each media.
Management is a necessary process and strategy for all team members to communicate with each other, and not looking at it generates errors, major losses and negative points within routines and a business, such as:
Lack of understanding between teams and disruption to organizational communication;
Increased errors, rework and rework, leading to a drop in productivity;
Orders, approvals and approvals of parts through different channels that do not communicate with each other;
Work conversations that invade personal WhatsApp, making it difficult to manage and organize information;
High exchange of emails with files, making the process longer, more laborious and easily lost among so many other emails;
Many folders and subfolders with project contents;
Little use of resources already created that are not used by all sectors since people do not have access to what has already been done in the creation environment.
How to manage content creation?
As you have noticed, content creation is crucial within a business and looking at it and its management is essential so that all aspects of your process communicate and make sense to each other.
Therefore, it is essential to look at this strategy within your business so that losses are reduced or eliminated and work gains in productivity and results for its different groups.
To help you with this important management, we have gathered essential tips and steps for your content creation and its stages. Check it out!
Define the strategy and team roles
Even though the creation of content and media is essential within a business, it is often not clear what the process is and what the roles are within it.
Think about the e-commerce situation we mentioned, with the marketing and internal communications team. If your customer service team needs an image and content, do they know where and who to ask?
Do you have to send emails until you find out who is actually ireland business fax list responsible for this type of demand? How many people go through the process before it actually starts?
To ensure that this is no longer a problem in content management and creation, start by defining your strategy and the roles of everyone on the team. Understand the steps that exist in your business, document the actions, have regular meetings to plan actions and results, and know where your communications team is headed.
With defined roles, each professional knows exactly what their responsibilities and expected actions are, making it easier to set goals, share demands and achieve objectives.
Have SLA for demands
Each type of content creation has its own production flow. A simple image may take a few days, while a complete sales catalog may take a few weeks. It is important to have rules for each type of content.
Here we can talk about SLA, the Service Level Agreement, and this is a document, an agreement and a set of operational guidelines, procedures and metrics to guide teams regarding demand, deadline, need and quality.
With the SLA, the components of the communication group now have a standard for their demands and must complete their work within this deadline, which helps all sectors understand their needs.
Suppose your management has set a deadline of 3 days for producing a promotional image for social media. Once this is agreed upon by everyone, teams can organize themselves to meet this schedule and, more than that, other teams that require this strategy can organize themselves to make requests.
A big problem for marketing and content teams is last-minute requests that arrive via WhatsApp or email, for example. When having a defined SLA, teams need to understand that the deadline needs to be respected and it will not always be possible to fit a “5-minute job” into the schedule.
Work with workflow
As we have already mentioned, content creation involves several stages and it is important that all components of the demand have a vision of them. Imagine that a team makes requests by email, but receives the image via WhatsApp. After requesting a redo, they receive it again – days later – in their email.
This lack of concentration and organization of demands causes problems and means that content is quickly lost and little reused.
More than that, people have no vision of what is being done and it becomes more difficult to organize demands, prioritize and meet the defined SLA, after all, each request is on a different network used by employees or customers.
The workflow solves this problem and this structure is a workflow that defines the steps involved in the entire creation process. With it, you can define your entire journey, whether it's sending a briefing, creating, approving, redoing, publishing, among many others, in a visual way.
With this tool, it becomes possible to check items to be done, understand how long each demand takes to be completed, create priorities and importance for tasks and include all people in the process in the same place.
With Huntag Approval , it is possible to centralize the approval of content productions in a simple and fast way, avoiding confusing and lost information in emails, messaging applications and documents.
Within the platform, it is possible to create projects, link people, make comments, share files, request adjustments, make approvals and view all the steps of content creation.
It is worth mentioning that Huntag Approval makes a difference at two ends of the business: those actually involved in creating content who can quickly observe and monitor each step of the process and the management level, which begins to understand how long each approval takes, checks SLA, understands what the errors are and can take actions based on real data.
Invest in media hubs and asset management systems
We talked about how important it is to organize content and media centers and management systems play a crucial role at this time and DAM needs to be your project's ally.
Digital Asset Management (DAM ) systems are software for sharing and storing digital files and are the core of a content ecosystem that involves the areas of a company, as a single secure source of access and strengthens the growth of brands.
Having a Digital Asset Management system provides operational and intellectual control and works as an intelligent online repository, in which, in addition to all digital assets being stored, they are categorized strategically.
This makes it much easier, faster and more organized to store, find, retrieve and share any files and materials produced for your brand and it is an efficient and effective way to manage content creation.
With Huntag's DAM, your company can manage all the content produced. This way, each demand can be reused and used by different sectors and everything can be found within your business in a simple and easy way.
With Huntag's digital asset management platform , your business gains in:
Single access base for product and content images and gallery format for easy viewing;
Reading image metadata;
Organization by categories and subcategories through the folderless system ;
Insert keywords for easy access;
Free up space on your servers by automatically resizing images;
Copyright control;
Autonomy so that marketing and communications areas have easy access to images, keeping all sectors on the same page regarding the use of resources and a single source of sharing for partners.
Integration with e-commerce systems;
Batch import of large amounts of images;
External sharing;
Validation/Approval Workflow;
Version control;
Simple system with good user experience.
Having a strategy to manage the routine of content and media creation is essential for your results to be assertive, clear and practical within the environment and involve all teams.
Many companies pay little attention to content organization strategies and tools and do not see how this investment may be necessary, but there is no doubt that managing your content makes all the difference within the business.