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What images contribute to email sending
The main types of images you can use in your email marketing
Own images
Own illustrations
Photos from image banks
What images contribute to email sending
Images, when used correctly, morocco business email list can be very useful for sending emails or newsletters, as long as they are not too heavy. In fact, they offer several advantages, taking into account the issues.
First of all, an image is the perfect complement to the text , if it adds value. On the other hand, if they are corporate, they will help with branding . In addition, it is possible to make the reading more enjoyable , if the layout is correct. Finally, a good image is the perfect ally to capture attention .
However, it should be noted that, in order to achieve the desired effect , the images must meet three conditions. Firstly, they must be related, directly or indirectly, to the product or service . Secondly, they must have a good resolution so that they are of quality. Thirdly, they must not be excessively heavy , so that the loading is not compromised.
We have therefore seen that an image can add value. Do you want to know what the main alternatives are? Keep reading…
The main types of images you can use in your email marketing
There are three different types of images you can choose from for your email marketing . First, your own images , second, your own illustrations , and finally, images from a database . Depending on what you need or the type of business, one option or another will be prioritized. Take note, this will interest you:
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Own images
Own images are those directly related to the company's activity . Generally, it is a resource used in the sale of articles or in travel portals . The idea is that, thanks to this image, the sale of the article or service can be encouraged. A paradigmatic case is that of Etsy , which sends images of its articles in its emails.
The truth is that, in most cases, companies opt for this functionality. For this reason, it is advisable that you know about this option and that you apply it if it fits your needs.
Source: Etsy
Own illustrations
Own illustrations are a variant of images. What is sought, in this case, is to represent an idea that would hardly be tangible . For this reason, it is an interesting option and one that is often used by companies in the ICT sector. In addition, this is a good option for companies dedicated to the graphic design sector . Finally, there is a variant that is to combine images with own illustrations, as HP does .
It should be noted that this option requires special design skills . Therefore, it is only recommended if you can guarantee that the result will be good. If you do it wrong, the effect can even be counterproductive.
AUTUMN SALES
Source: HP
Photos from image banks
Stock photos are another option when you want to represent a certain place or image, not necessarily directly related to your product or service. This is a good option for your company as a complement in certain contexts. And, what's more, it's a way to take the worry out of having a reference place.
There are free and paid image banks . Free banks have the advantage of not spending money, but generally there are fewer references and less resolution. On the other hand, paid banks usually have a large collection of images. Shutterstock is a good example .
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Shutterstock2
Source: Shutterstock
Images in your email marketing can and should add value. However, it is important that you know how to do it and what are the main formats to achieve your goals. The free email marketing tool we offer will help you send professional emails at no cost.