It is important not to skip creating the preview text as the email client will antarctica email list 5644 contact leads generate the preview text itself using the first few lines of the email copy, which is not the best solution. Other tips that you can apply when writing subject lines and preview text are: add some creativity, include dates and events, make things timely and inspire action, put the same effort and detail into writing email copy, include clear ctas, ensure receipt let the recipient know what action you want them to take without leaving too much room for guessing by including a clear cta.
If you don't, they may take the wrong action, take no action at all, or in the worst case, decide to unsubscribe. So, what does a clear cta look like? The cta text should be concise, about one to five words, while the button itself should be visible, easily accessible, and blend well with your email design. It’s also a good practice to put the main cta above the fold (the part of the email that can be seen without scrolling). Make things mobile-friendly the hundreds or even thousands of email subscribers you have most likely aren't users of the same desktop or mobile device.