What problems does he or she face on a daily basis?
How does the ideal customer inform themselves?
Through which media?
Are there specific fears or insecurities or otherwise needs and ambitions that the customer would like to realize?
Of course you can also ask the customer to have a cup of coffee together to answer the sometimes profound questions. That will give you a more complete picture and a better bond.
C. Customer journey plans
Now that you know the characteristics and sensitivities of your ideal customer, you can map out the route to win him or her over. This process consists of a number of phases: the customer journey. Or in Dutch: the customer journey. There are plenty of fun examples of customer journeys, from IKEA to Disney.
Also read: Customer-oriented working: learn from fans in the sports world
Customer journeyTwo things are important here. spain telegram data First of all, all these efforts must of course have a goal. As a marketer, you are partly responsible for the result. In this case, the outcome must be that the intended objectives are achieved. You must develop the relationship. The customer must take steps to complete the mapped out route. The chosen path does not matter, as long as you ensure that the road leads to ROME: Return On Marketing Effort.
The second important point is that you have to understand that the customer journey has a number of stops. You cannot skip any of them. If you meet 'the ideal partner' in real life, you usually do not ask him or her to marry you on the first date. So build it up step by step, by gaining trust in a measured and controlled manner. How you do that is explained under the following ACTION letters.
T. Transformation deployment
Customers are always looking for opportunities to improve something, either manifestly or latently. Not everyone is enthusiastic about changes. But if you make it clear what the advantage of your service or product is, it will make people happy.
Customer transformationTo make that transformation from 'searching' to 'satisfied' customer succeed, it is important to focus all communication on the value that your offer offers the customer. So don't talk or write too much about product features. That is already in the fact sheet.
dea it makes perfect sense: It's all about optimally satisfying customer needs. That creates loyalty and therefore even better results. Isn't that what everyone want.