If you don't believe me, check out these statistics on video testimonials that will surely help you understand what I'm talking about.
What are video testimonials?
We all know by now that customers read online reviews.
But have you heard of testimonial videos?
Testimonial videos are short videos in which your satisfied customers talk about their experience with your brand or products.
In a way, they are one-on-one recommendations from existing jamaica phone number list customers to potential new customers. It's a form of social proof , which causes people to imitate the actions of others.
There are many reasons why video testimonials often outperform traditional written testimonials and reviews .
Read on to find out what the reasons are.
Customer testimonials in video format help in purchasing decisions
Customer testimonial videos really do impact consumers' online purchasing decisions.
Testimonial videos are effective, as these statistics illustrate:
79% of people have watched a testimonial video to learn more about a company or its products and services.
2 out of 3 people are more likely to purchase something after watching a video testimonial from a previous customer.
77% of those who have seen a testimonial video about a product or service say it has motivated them to make a purchase.
People think video testimonials work because :
They help to visualize how products and services really work (47%)
They help viewers understand a real customer's story (42%)
They illustrate what kind of impact the product or service has on people's lives (39%)
They are more authentic than what the company says about its product or service (37%)
video testimonial statistics
Video is the king of social media
Take a moment to reflect on the amount of video content you consume on a daily basis.
That's a lot, isn't it? Chances are, your customers are in a similar situation.
Every day, people watch a billion hours of YouTube videos.
What's even more impressive is that every minute 167 million hours of video are watched on TikTok!
It’s inevitable that video content will be the most sought-after content on other platforms as well. According to HubSpot’s Content Trends Survey, people will want to see more video content in the future.
People also like to engage with video content. For example, videos are shared on LinkedIn 20 times more than other types of content.
And did you know that YouTube is the second largest search engine in the world?
Now that you know this, think about how many potential customers are browsing out there.
video testimonial statistics
Video also influences B2B buyers
Video is more emotionally engaging than text, which is why video testimonials work so well.
And yes, emotions have a huge impact on our decisions, even if you think you're immune to them.
With this in mind, video is not just a topic for consumer marketing. It is also relevant in the B2B sector.
73% of B2B companies that use video as part of their marketing efforts report a positive ROI.
75% of executives consume work-related video content at least once a week.
59% of executives say they prefer video to text.
As we saw earlier, LinkedIn (which is a professional social media platform) is also full of videos. That’s just further proof of the relevance of videos!