In this guide, you will find the most common SEO issues to watch out for when working with URL parameters.
What are URL parameters?
URL parameters (also known germany number for whatsapp as "query strings" or "URL query parameters") are elements inserted into URLs to help you filter and organize content or track information on your website.
In short, URL parameters are a way to convey information about a click using the URL itself.
To identify a URL parameter, refer to the part of the URL that comes after the question mark (?) . URL parameters consist of a key and a value , separated by an equals sign (=). Multiple parameters are separated by an ampersand (&).
A URL string with parameters looks like this:
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When there are multiple keys and multiple values instead:
Anchor text is text used to link one page to another.
Anchor text helps readers give context to a specific page or site, but Google's algorithm uses it to identify what a page is about , and therefore, it can help influence rankings.
However, Google tells us that unnaturally optimized anchor text (with main keywords or commercial terms) violates its guidelines and that excessive use of such elements can lead to manual actions ( penalties ).
Your link profile should contain a natural mix of anchor text , without obvious spikes in links with optimized anchor text.