Reporting method

[rumana969]

The dynamic development of the GA4 tool is also confirmed by the modification of the reporting method. The number of available options may seem poorer at first glance. This is due to the fact that the reports available so far have been concentrated within a single document, which exhausts the topic of a given issue. In addition, some sections telegram usa number have been replaced, and some of them have been removed due to relatively low usability.

GA4 features user-centric reporting . What does that mean? First of all, the ABC analysis used in previous versions of Google Analytics (" Acquisition ", " Behavior ", " Conversion ") has been abandoned. Reports are now organized by the customer lifecycle, which looks like this:



"Acquisition",
"Engagement",
"Generating revenue",
"Maintenance".
Thanks to this solution, we receive a comprehensive overview of the most important data regarding the key stages of the customer journey (customer life cycle) in one place . In the new version of the panel, in addition to the already mentioned "Analysis" and "Life Cycle" sections, we will also find the "User" and "Events" tabs.