Today we know that on July 1, 2023, GA4 will replace Universal Analytics, the basic version of Google Analytics , which will be closed on that very day. This update means a completely new look at data measurement and analysis. It results from the trends that we can currently observe on the web - from changing consumer behavior, through changes in privacy policy, to the increasingly popular phenomenon of moving business to the Internet.
So what is Google Analytics 4? It's a rebranding, expansion, and enhancement of the App + Web service that launched in 2019. GA4 has been adapted to the changes happening online, providing access to more accurate user data . To do this, it uses options like cross-platform tracking and AI-based data.
It is not without reason that Google Analytics 4 is referred to as a new dimension of analytics. It is a flexible software that is tailored to the needs of business. It allows for even more accurate and effective analysis of network traffic and consumer behavior on a website. If you want to gain an advantage over your competitors in the industry, you need to start using GA4 now.