Retargeting often involves showing ads to users multiple times across different sites to stay on their radar and re-engage customers who have abandoned services or shopping carts. The timing is usually quick and designed to catch people when they’re still thinking about their potential purchase.
Remarketing emails tend to be more spaced out and can be timed based on user behavior, like a week after purchase or when a subscription is due for renewal.
Understanding the unique strengths of retargeting oman whatsapp numbers and remarketing is key to choosing the right approach for your marketing goals.
So, when should you use each strategy? Let’s break it down.
When to use retargeting campaigns?
Driving back visitors who didn’t convert: Retargeting is perfect for capturing the attention of users who left without buying and to re-engage customers who have abandoned their shopping carts.
Reinforcing brand visibility: It’s also great for staying top-of-mind, especially for people who are still in the decision-making process.
When to use remarketing campaigns?
Nurturing existing leads: Use remarketing to re-engage customers and keep them excited about your products or services.
Cross-selling or upselling: Remarketing is ideal for offering complementary products or upgrades to customers who’ve already bought from you.
Use cases and examples
Now that we’ve explored when to use retargeting and remarketing, let’s dive into some use cases to see how these strategies play out in action.
Retargeting use cases
Cart abandonment: One of the most common uses of retargeting is encouraging users to return and complete their purchase. If someone adds items to their cart but leaves without buying, a well-timed retargeting ad can remind them of what they left behind.
Dynamic ads: Retargeting can be tailored to display the exact products a user viewed on your site. This is particularly useful for online clothing stores with a large product catalog, as it ensures the ad is highly relevant to the user’s interests.
Re-engagement: Site retargeting campaigns can also help bring users back to your site to continue getting value from a product or service. For example, online video streaming services can use retargeting ads to remind users of new content or features they might be interested in.
Remarketing use cases