The user is in an initial part of the funnel, so you will have to offer content taking this into account. It is not yet time to talk about your product or service, simply because you have not yet truly earned the full respect of your potential customer. Always remember that content must be optimized for lead generation according to precise guidelines.
Ebooks, video guides, webinars or simply subscribing to the newsletter are the germany phone number library most suitable contents in this phase. All these resources are defined as lead magnets (because they attract leads like magnets) and are often presented through the so-called squeeze pages .
According to the latest analyses, the most effective tool for collecting leads is still the form (whether on a page or in an overlay ).
If the user abandons your site, keep in mind that you can take advantage of a very powerful technique, namely retargeting. With retargeting (or remarketing) you can create advertising campaigns aimed only at the “best” visitors of your site and increase the probability of converting them into leads.