To this, the clear information of the presence of technologies aimed at collecting information such . As, precisely, cookies is relevant . One of the crucial issues that is expected to . Be addressed by the eprivacy reform is the legal basis for processing for marketing and . Profiling purposes .Recital of the gdpr, although of a purely programmatic nature, opens up the . Exercise of certain direct marketing treatments on the basis of the legitimate interest of the . Owner which, however, must be anchored to solid relationships between the recipient of the communication .
And the owner himself, on the basis of the expectation of the bulk sms vietnam former to be . Contacted by the latter, in light of the relationship already existing between the two. Purchase . Of goods or services and legitimate interestidentifying the simplest of the declinations of this concept, . It seems appropriate to examine the case of the purchase of a good or service . By the interested party. The purchase of such a good allows the data controller to . Presuppose not only the expectation but also an interest of the buyer regarding commercial communications .
From the supplierowner, provided that they are on products analogous or similar to those already . Purchased. This interpretation is the result of a systematization not only of the aforementioned recital, . But also of interpretations of the gdpr, especially of its art. , relating to the . Legitimate interest of the owner.Anyone who implements marketing policies will try to leverage, as is . Normal, the legitimate interest to carry out their commercial campaigns, but this legal basis cannot . And must not become the panacea for all circumstances : the risk of violation of .
Telemarketing tips for small business owners
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