So, in this post, we're going to talk about different topics related to email list hygiene in order to understand how it works and be able to quickly locate the mistakes we're making on our own lists.
Let's get started!
Hygiene subscriber list
What is email list hygiene?
Email list hygiene is simply a multi-step process: cleaning, maintenance, and verification . These phases are what help improve the quality of a brand’s email marketing campaigns. In other words, list hygiene is, broadly speaking, scanning your list and removing email addresses that are not valid.
Therefore, we could say that good email hygiene is maintained through a series of routines established on a regular basis .
What are the benefits of good hygiene?
– Improve metrics . If we think rationally, we will see that it does not make much sense to have subscribers on our list who are invalid, or who do not open our emails. Having them there will only make your metrics unclear and will be an impediment when you try to see the results of your campaigns.
Why should I send an email to someone who hasn't opened it for a long time? What do I gain by sending an email to the wrong address? The answer is very simple, we gain nothing, we only lose.
– Email providers . Another important aspect is the sri lanka business email list reputation of our email providers. Let’s say that accounts with a good reputation benefit from this because providers are able to know if our brand is trustworthy, and, as a result, they sort the emails based on this.
– Increases your return on investment (ROI) . Each email is made up of small amounts of money that add up little by little. Therefore, we can say that abandoned or invalid email addresses are constantly consuming money.
Recommended actions to maintain optimal operation :
1. Have a reactivation email ready . These campaigns are very useful for brands to find and remove inactive subscribers more easily .
2. Maintain a good reputation as a sender. As we have said before, it is very important that our email providers think highly of us. Having a good reputation is synonymous with better positioning in our clients' inboxes, and therefore it is in our interest. An example of good practice would be to eliminate spam complaints.
3. Automated Double Opt-in Emails . This technique is really useful for brands, as it is a way for them to ensure that invalid emails do not appear on their lists . Often, our subscribers may make spelling mistakes or other errors when leaving their email address that can harm us as a brand. By using this technique that asks for emails to be confirmed automatically at the time of registration, we will ensure that only interested people appear on our lists.
4. Don't buy lists . This should be obvious, but we often think that a large number of subscribers on our list is synonymous with success, and that couldn't be further from the truth. The goal of Email Marketing is to improve the relationship with the customer who has previously shown interest in your brand, therefore, we won't achieve anything if we don't have this prerequisite.
5. Work with a professional. The amount of work and difficulty involved in achieving successful email marketing campaigns is high. However, there are professionals who can carry out all of these actions and help you achieve success. So, if you find yourself overwhelmed by lack of time or lack of knowledge, you can always hire the services of professionals in the sector.