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This Ability Allows Them to Quickly Adapt Their Strategies and Provide the Public Exactly What They Need , Thus Outperforming Their Competitors. But It is Not Just a Matter of Reacting to the Market . Changes, Increasingly Rapid, Also Concern Regulations and Technologies, and Companies Must Respond Reactively and Proactively to Maintain High Customer Satisfaction . Among the Certainly Not Secondary Advantages of Marketing Intelligence There is Also an Increasingly Detailed Knowledge of Current and Potential Customers . All This Makes It Possible to Identify the Best Channels for Intercepting New Potential Customers but Also the Best Content to Convey to Fully Respond to Their Needs, Predicting Their Desires and Needs in Advance.