Digital Event On December

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If You Entrust Writers With The Responsibility To Do It All, You May Develop A Case Of What The Eminent Psychologist And Author Of The Book Influence Robert Cialdini Calls The Tapping Problem.in His Test, One Person Thinks Of A Song In Their Head And Taps Out The Tune On The Table. The Other Person Guesses The Song’s Name. Try This With A Colleague. You’ll Find The Tapper Is Invariably Frustrated With The Guesser Because They Think The Answer Is Beyond Obvious.

But It’s Only Obvious Because They Already Hear The Tune In Their new zealand phone number resource Head.marketers Who Don’t Offer Clear Briefs With Suggested Outcomes, Quotes, Links, And Statistics To Their Writers Are Like Cialdini’s Tappers. They Shouldn’t Be Surprised When Their Writers Create Something Different Than What They Had In Mind.handpicked Related Content:how To Create A Good Brief For Better Content Marketingdiscover The Secrets To Successful Content Creationcontent Operations Framework: How To Build Yoursmasterthis: Content Management & Operations | FreeSign Upskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch.



..storiesresourcestopicsresearch Insightstraining & Educationeventsadvertisehow To Turn Complex Topics Into Content Your Audience Will Understandby Sarah L. Parker| Published: June , | Content Creationrecently, A Client In The Technology Industry Wanted To Develop Clear, Easy-to-understand Content That Their Audience Could Relate To. But It Didn’t Seem Possible.without Skilled Writers To Translate Technical Concepts Into Business Outcomes, This Company Could Not Build Its Content Program, Which Affected Its Ability To Differentiate In A Crowded Market. The Constraints Of A Difficult Reality Seemed Impossible To Overcome.