Renowned publicist Marcos Golfari, former CEO of Ogilvy Latam, spoke about Jorge Raúl Martínez Moschini's editorial note onChallenges for Advertisers in 2025. Below are his words.
“I have seen many shooting stars in my advertising life”Marcos Golfari: “A good spring doesn’t guarantee you’ll have a good season.”
By Marcos Golfari
Very good data on business growth.
The data from the most moj phone number data developed countries are also surprising.
Regarding the issue of large or small agencies, I don't see a big change.
Girls may have a better margin because they don't have to pay corporate structures, audits, lawyers... But I don't think they can offer a better product.
Pitches have always been a pain and clients believe they are going to get the best; false.
A good spring doesn't guarantee you a good season, I've seen many shooting stars in my advertising life.
Good girls become great, Gut today has more people than Ogilvy Argentina; now it is big and very good.
Not to mention Gut in Miami.
Talent goes where there is:
-Opportunities to show real talent and support to fight for it
-Silver.
In Gut they come for less money, but they know they're going to be able to blow their minds and that's happened since I was David.
I share with Galperín the value of being able to express oneself, but I have more respect for Eco's genius.
There are a lot of idiots on the loose.
Thank you; much to think about.
And congratulations, it's rare to see someone who covers so many angles of the business.