By continuing within the post, you will find different aspects related to types and useful data for managing a calendar regardless of the brand or business. Continue within the post and learn more details!
Marketing Calendar
We recommend you visit the new digital marketing calendar for the year 2025
To develop any type of marketing calendar, you can include different guidelines that will help you develop it, including:
Choose a budget
By carrying out different actions such as: managing networks, developing marketing strategies or prioritizing essential aspects according to the brand, you can align and structure, how much are you willing to invest according to the requirement or monetary availability to develop the marketing strategy?
Review the marketing plan
It is advisable to evaluate the preferences of each brand, in relation chinese overseas british database to the objectives or goals to promote and connect with the audience . To do this, you can verify that the plan is executed effectively and evaluate: marketing or advertising strategy of each business style.
Create a digital strategy list
Make a list of priorities and execute it according to your plan. Typically, each plan includes essential aspects such as: mailing, ads, SEO , SEM or any additional strategy that is planned according to the type of digital business.
Segment audience
Break down and choose the different publics or audiences. From there, you can estimate the efforts and align yourself with the type of brand strategy. It is appropriate to know how to segment according to different interests such as:
Communication channel
Social media activity
Demographics and location
Mark dates or holidays
It is appropriate to differentiate and include different dates corresponding to festivities or vacations. In this way, you will have or learn to differentiate between appropriate days, dates or holidays to help schedule any type or marketing action.
What data should you include in your editorial calendar?
To know what to add or add as elements to any calendar, you can guide yourself and include different elements that serve and give structure to the calendar:
Frequency or periodicity of publication
To communicate and specify the continuity of how many times to publish, you can add the weeks and sequence of content publication on the different digital channels: blog, social networks.
This way, you will keep your posts synchronized and regular, depending on the place, date and time you plan to do so.
Author
Depending on the case and programming style, the person in charge of publishing the different contents is chosen . It is worth highlighting that each format style is monitored by editors and professionals in charge of managing each digital strategy.
Digital channel
Specifying the medium or channel to be used for publishing . Keep in mind that each platform can be managed by applying strategies and guidelines that suit the needs of each brand.
This way, you can track the frequency of publications and check the effectiveness of each strategy according to the written or audiovisual format chosen, adapting to each digital business.
Audiovisual content
By designing or suggesting different images and videos that work for each type of content, whether it's infographics, ebooks or reels. Each style or format is unique and must be adapted to each digital brand strategy.
Reasons to make a 2024 digital marketing calendar
Through the calendar, you can set dates to keep track and continuously check the activities and different actions to execute the plan. In addition, you get positive benefits and contributions such as:
Organize different themes or topics
By scheduling brand strategy or online business growth activities, you can track tasks and different topics to maintain and manage content for communication, educational or sales-focused purposes.
Planning publishing strategy
By keeping a structured track of topics for each channel or social media, you will have a check and preview of what and when you will publish. You can even provide the guidelines to anyone you want to delegate the duties of publishing or making strategic changes to.
Avoid posting at the wrong times
By creating a calendar, you can make a specific check regarding key dates and times . This will keep track and allow you to make posts without making mistakes regarding the time or day.
By creating a calendar, you can make a specific check regarding key dates and times . This will keep track and allow you to make posts without making mistakes regarding the time or day.
Planning the marketing plan for dates from January to December
You will be able to carry out marketing planning for your company. Considering the different months of the year and notable or memorable dates, among them are:
January – Beginning of the year and Three Wise Men
Although many people think that January is an inactive month or one with few sales, it is an opportunity for companies to plan and make offers.
Keep in mind that January 1st is an opportunity to thank customers or those who purchased your product. Some customers will consider it and even feel part of the company.
January – Three Wise Men – January 6
Don't forget that the 6th of July is the day of the Three Wise Men, so by programming texts alluding to the season or celebration, you could design a campaign and give consumers a product.
January – Blue Monday – January 17
Even for January 17th, consider sending an email and telling them about the offer. Usually, they are scheduled before the 3rd Monday to send an email to all contacts.
January – Data Privacy Day – January 28
Designated as a day of celebration to promote privacy and data protection practices, on this day you could send texts with the purpose of promoting transparency and awareness in the handling of information.
February – World Cancer Day – February 4
Some companies dedicated to the health sector could schedule a calendar alluding to the date. It is a good time to make the audience aware of some guidelines for good health care.
February – Friendship and Love Day – February 14
A month that has different celebration dates could be used to schedule different marketing actions, depending on the dates:
February – Valentine’s Day – February 14
An important day for giving gifts to loved ones. It is known as the day of love and friendship and many companies take advantage of the opportunity to invest in advertising related to the season.
March – International Women’s Day – March 8
The 8th is a memorable date, marked by the commemoration of women's empowerment and the fight for equal rights. It is a good day to send a notification to women
April – Easter
An emotional month characterized by religious celebrations, so a program could be included aligned with essential productive products for the Easter season.