In this post, you will learn about the advantages that will be obtained depending on the type of investment you make to achieve sales and improve commercial results depending on the type of business, keep reading!
Customer Acquisition Cost
Table of contents
1 What is Customer Acquisition Cost?
2 What factors to include for Customer Acquisition Cost?
2.1 Define buyer persona
2.2 Manage Inbound strategy
2.3 Prioritize business objectives
2.4 Optimize sales funnel
2.5 Promote memorable experiences
3 Benefits of Customer Acquisition Cost
3.1 Optimize calculation and profitability
3.2 Choose content aligned to results
3.3 Evaluate return on investment
4 How to reduce Customer Acquisition Cost?
5 Where to get advice on CAC?
What is Customer Acquisition Cost?
Known as the Customer Acquisition Cost, it focuses on the amount of investment that the business makes to win over its new and potential buyers . Therefore, it is aligned with the cost and type of investment that must be made to plan the sales funnel .
In this way, it is oriented towards the type of attraction of visitors or ideal leads to nourish any Inbound strategy until any purchase is closed.
This will allow you to manage any database that corresponds to the sales cycle and make adjustments to improve the metrics. It certainly helps you measure the return on investment and control your efforts to obtain more and better customers.
In addition to controlling the conversion costs associated with new female phone number data comparators and keeping a checklist of different aspects such as: marketing, advertising, sales staff, among others.
On the other hand, departments will be able to make an estimate that serves as a reference, to attract customers from the moment the person becomes aware of the brand until they make the decision to become a buyer.
What factors to include for Customer Acquisition Cost?
To calculate and estimate the cost of acquiring a customer, you can prioritize 5 essential aspects:
Define buyer persona
It is important to know how to divide or section according to different client styles . In this way, you will be able to carry out coherent campaigns aligned with the target audience.
You can even get different qualified leads interested in buying what you sell. Without a doubt, this will be an ideal strategy to optimize teamwork and coordinate more efficient actions.
Managing Inbound Strategy
It is advisable to consider strategies that serve to attract future buyers . To do this, you will have to create different digital content such as publications and blog articles that align with the different stages of the consumer.
Keep in mind that this is a non-intrusive alternative to learn how to win him over and offer solutions to problems or inconveniences. In this way, you will encourage non-intrusive practices.
Prioritize business objectives
Focus on what generates results, with fewer expenses and sustainable steps that serve to reduce costs in each transaction. In this way, any management that interferes with costs will be reduced, projecting towards new commercial objectives.
It is ideal to increase effort to compensate and interfere with growth or estimates as a brand and thereby add to positioning.
Optimize sales funnel
You will need to design the sales funnel following essential steps to connect with the prototype of clients according to the phase , that is, each prospect has a specific and variable need.
This will make it easier for the prospect to approach you and connect with your true interests, and will even contribute to the desired conversion.
Foster memorable experiences
Word of mouth is a strategy to promote different products from companies to customers . Therefore, it can be used in each sale to carry out actions to promote marketing among consumers.
This encourages buyers to purchase products by making transactions and reducing the number of steps required to manage and obtain any required service.
Benefits of Customer Acquisition Cost
It is essential to calculate and estimate expenses to acquire new consumers . With this, you can plan actions aligned to make each business strategy profitable and measure it to achieve results:
Optimize calculation and profitability
The CAC calculation is used to create actions that are programmable and profitable according to the period or time frame you determine to generate results. In this way, you will be able to take advantage during a stage and keep a list of favorable actions to obtain favorable results.
We recommend you read: How to calculate the return on investment in social media campaigns
Choose content aligned to results
By creating a relationship with different customer styles, you can connect with each of their needs.
In this way, you can emphasize the different texts that are essential to synchronize with favorable actions to obtain results with less effort.
This will allow you to manage the various financial resources that will simplify the process and achieve your goals, following the appropriate guidelines and emphasizing sales.
Evaluate return on investment
You will have to optimize strategies to achieve results emphasized in terms of sales and certainly any action that is useful to generate income with minimal investment.
In this way, you can take advantage of managing by focusing on the consumers you need to obtain according to the sector or industry you work in.
How to reduce Customer Acquisition Cost?
The formula for estimating how much to invest to obtain new clients is focused on fundamental aspects such as:
CAC: Sum of investments ÷ number of customers
Example 1
If during a 1-month period you invest $3,500 in marketing management and generate 7 clients, you will have to estimate the cost per client at $500. This way, you can maintain a metric that aligns and quantify what you invest to create a favorable synergy in favor of investment and type of client.
Example 2
You have considered creating 3 ads to attract customers . Let's say that the 1st ad costs $40 and generated 5 customers, the 2nd ad costs $100 and generated 10 buyers, and the 3rd ad costs $80 and generated 8 customers. You will have the opportunity to evaluate which ad has the most advantage according to the formula?
Where to get advice on CAC?
At 9mm Digital Agency , you can get help and receive instructions aligned to obtain favorable results. Regardless of the type of digital business or venture you are dedicated to, you will receive advice and guidance focused on the objectives of the personalized CAC, contact us!