This parameter is considered by Google to contribute to the online visibility of any site or digital space. Keep reading and learn more by continuing reading!
link building
Table of contents
1 What is Link Building?
2 What are the characteristics of a link for Link Building?
2.1 Authority
2.2 Relevance
2.3 Anchor text
2.4 Location within a web page
2.5
2.6 Destination
3 What are the types of Link Building?
3.1 Add links
3.2 Request for links
3.3 Guest posting
3.4 Getting links on resource pages
3.5 HARO (in English) or Reportaro
3.6 Buying links
4 What are Link Building strategies?
4.1 Replicate your competitors' links
4.2 Segmented Outreach
4.3 Create linkable assets
5 Conclusion
What is Link Building?
It consists of creating an off-page SEO strategy by including relevant links. They are usually called backlinks or links that come from other websites.
In this way, the search engine will understand that the links from other sites to your domain will be an attribute to confer authority to the web page .
Therefore, it will be a variable that contributes to web positioning and contributes to improving online visibility.
What are the characteristics of a link for Link Building?
When choosing different types of links, you can evaluate aspects that will help you make the selection to make the difference, among them are:
Authority
It works as a linking system to support the origin of the links . From there, Google evaluates the participation of SEO professionals to evaluate the authority and select them to create visibility for any digital space.
Relevance
Depending on the topic, so if you run a business blog, the links chinese overseas british phone number data from other websites will have to be related to the topic . Also, if other recognized online sites link to your page and share similar topics, it will be a sign of importance to Google.
Anchor text
Known as anchor text, it is related to text or a fragment in which a page is linked. From there, the user clicks on it and will be redirected to another website.
Google typically uses it as a reference to understand and access page content, using the keyword as a reference that acts as a guide to connect with complementary information.
Location within a web page
Depending on the place chosen to place the link within the web page, they can be located in internal areas of the page such as: content, footer or sidebar.
Additionally, it is known as a model that explains and increases the likelihood for people to click, particularly the section of the content or blog to connect with the audience.
Destination
There are 4 destinations you can aim for or direct, among them are:
Home Page
Linkable assets
Pages that are required to rank on Google
Pages to monetize
What are the types of Link Building?
There are different elements that work and are useful for creating Link Building structures and models:
Add links
Coming from natural or planned tactics to get links from another website. Among the guidelines to follow to get them, there are:
Create network profiles
Records in review
Posting on forums or question and answer sites
Request for links
It consists of getting in touch with the owners of websites. In SEO it is known as link outreach or link diffusion, based on prior agreement with digital spaces that redirect to your website.
Therefore, it is a process that begins with the collection of links and the subsequent selection of the page that meets the positioning objectives. Among the tactics that are planned are:
Guest posting
Create content as a guest author for another website, then request that it be linked to your website.
Getting links on resource pages
Contact pages with content formats, guides and formats that support the content shared from the main website.
HARO (in English) or Reportaro
It consists of the creation of journalistic content, formulated by an expert, who is asked to add his name and link.
Buying links
Another option is to acquire links by checking their availability on online sites . However, this is a risky process, as Google considers it manipulation and could harm page ranking.
What are Link Building Strategies?
There are different tactics that serve to promote link building focused on page SEO, among them are:
Replicate your competitors' links
By checking which websites link to the competitor and contacting them to ask them to do the same to the website , you can then come up with an agreement to achieve and get the websites to link to you.
Segmented Outreach
By having a specific page that you need to position on Google for a certain niche or keyword.
You will be able to check in the SEO tools the best pages that have positioned with the keyword and contact the webmaster to get that link.
Create Linkable Assets
By creating linkable assets, known in SEO as linkbait. These can be obtained by different alternatives or methods such as:
Sectoral surveys
Studies and research
Online tools and calculators
Awards and Rankings
Practical guides and tutorials
Definitions and terms
It is appropriate to focus on essential aspects that are useful for promoting content, including:
Advertising
Contact influencers
Building a follower base
Conclusion
At our digital agency , you can get useful guidance to ensure that any link building strategy is functional and supports each SEO guideline, contact us!