Are you interested in using social media to improve your online reputation?
In this article, you'll learn how to research, manage, and protect your brand's reputation on social media.
Internet reputation management and how it affects your business
Your online reputation determines how others perceive your gambling data singapore business when they search for or stumble upon it online . As a result, online reputation management proactively influences the information people will find.
For example, several techniques and strategies can help you remove harmful and damaging content from Google (SERP) by ranking your material above results that don't help you or that you don't want to be there. Why is this important? Because the top five listings in Google search results receive approximately two-thirds of all clicks.
However, managing your online reputation isn't just about managing your search engine content. It's also about managing negative reviews and encouraging satisfied customers to contribute more positive comments.
According to BrightLocal, “85% of consumers trust online reviews as much as personal recommendations.” Additionally, “49% of consumers need at least a four out of five star rating before choosing a business.”
example of Facebook restaurant review
Given these statistics, the importance of your personal and professional reputation on the internet cannot be underestimated. Here are the 4 different digital marketing channels involved in online reputation management, channels also referred to as the PESO Model.
Guide to Managing Your Internet Reputation 2018
Paid Media
Paid media includes all marketing efforts that require payment to feature your business on external websites and networks. This includes PPC advertising with Google AdWords, display ads on Facebook, and sponsored posts on industry/influencer blogs. Paid media expands your reach and drives traffic to your web properties by creating new relationships with partners and customers.
Earned Media
Earned media describes coverage of your business on external web entities that you didn't pay for. It requires you to stand out from your competition with great content, products, or services that users find worth sharing, mentioning, posting, and reviewing.
Considering these statistics, the importance of your online personal and professional reputation can't be understated. Here are the four distinct digital marketing channels involved in ORM, channels also referred to as the PESO Model .
example of earned media
Social networks
Social media pages and profiles are “an extension of your brand and create additional avenues for people to interact.” When it comes to social media properties, it’s important to dedicate the resources to staying active by participating in conversations and posting new content regularly. As a general rule: not having a profile on a certain network is better than having an inactive profile.
example of Facebook page response to user comment
Own Media
Your company's websites and blogs are properties that you own, meaning you have full control over them. Of course, the more properties you own, the better your chances of effectively developing your digital presence. At the same time, you don't want to cause confusion by establishing properties that can't be distinguished from one another.
Below, I'll show you how to use these digital marketing channels to start building and managing a healthy online reputation for your business.
#1: Decide what you want your online reputation to be
Do you want to be perceived as an industry authority? Take on the role of market leader? Or be known for responsiveness and excellent customer service?
#2: Evaluate your current online reputation
You can start by determining what your reputation really is. Ask friends, family, customers, business partners, and stakeholders what comes to mind when they hear your company name. What do people think of you? Does your digital presence match your reputation on your offline network? Below are five tools to help you research and assess your digital reputation.
Brand Grader
Brand Grader provides an understanding of your brand’s online presence for free. It will identify the most influential blogs and news websites that have published content about your company in the last 30 days and will also show recent mentions from social sources. The tool also provides you with a score that will help you identify the strengths and weaknesses of your business’ reputation.