When used well, social media automation tools can be just as effective as the content you schedule using them. By creating genuine and engaging content, you can maximize your performance through strategic use of automation tools.
5 Social Media Automation Tools
Here are five social media automation options that can help you manage your time more efficiently.
1. DrumUp
DrumUp is a content management and social media management tool for businesses of any size. With the tool, you can curate content by setting up keywords for your industry and RSS feeds. This content and custom content can be scheduled through a variety of means and methods.
The tool has a 1-click scheduling mechanism for posts, while you can also add hashtags and mentions suggested by the tool to selected posts and then schedule them automatically. You can also save posts to customizable content libraries and schedule them at a later date.
If your brand has a lot of posts worth repurposing, you can store gambling data philippine them in libraries and set them up in auto-publishing lists to maximize traffic.
2. IFTTT
IFTTT is a multi-faceted automation platform that allows you to create 'recipes' between automation tools to develop more complex automation tasks.
For example, in the image above, you can see recipes that will automate posting updates about your latest WordPress blog posts to social media platforms; each recipe involves a trigger and a response, which can be between several applications of your choice.
This isn't always the ideal posting strategy, as you'll want to ensure you're making the best use of the tools on each social network, but it's worth considering how IFTTT can be used to maximise your efforts – there are plenty of recipes on offer.
IFTTT also has integrations including email, notebooks, calendars, and more.
Some specific social media recipes include automatically cross-posting Instagram photos to Twitter, automatically sharing recently posted videos to Facebook, and more.
3. Survey Anyplace
Survey Anyplace is a survey creation tool that you can use to collect information from your target audience. The tool allows you to add your branding to your surveys, adding a more individualized element.
When you sign up for Survey Anyplace, the tool automatically pulls your logo from the email address you provide. You can work with different templates that can be text-based, image-based, or can simply be a form of emoji to gauge audience emotion and reactions.
Survey Anyplace can also be used as a way to engage your audience through interactive surveys.
4. Brand24
Brand24 is a social media monitoring tool that can help you monitor all mentions of specific keywords on social media and the web. By using the tool, you can better manage your brand reputation and engage with your customers and target audience in real-time, in response to mentions.
Social media monitoring is a hugely underrated element in building an influential web presence. Unless you monitor your brand and industry keywords, you won’t be able to participate in the conversations happening between important people in your industry.
Monitoring the web and social media manually is a difficult job, but you can automate the job by setting up keywords in a social media monitoring tool. Brand24 also has a mobile app that sends notifications whenever your brand or keyword gets a mention.
5. CoSchedule
CoSchedule is a social media calendar tool that makes it easier for you to plan and execute your social media marketing strategy. You can create templates for specific actions in the tool and then add them to your calendar, helping you streamline your planning process.
The templates available in CoSchedule allow you to create promotional schedules, while you can also save templates to the tool's library, which can then be added to your publishing calendar as needed.
CoSchedule's calendar reflects your scheduled content and allows you to edit, delete, and move social media posts at your convenience.
Conclusion
Social media automation can be a smart way to make room for more important items on your agenda, like metrics review and strategic planning. By using social media automation tools, you can save yourself some manual work and focus on what will really make a difference.