t Marketing Teams Are Too

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Stop Doing All The Things And Do Fewer Things Better. Like Drew Davis Asked In His Cm World Keynote, “what If We Spend Our Creative Energy Wisely On One Outcome?” – Carmen Hill, Principal Strategist And Writer, Chill Contenthiring Only Marketersmistake : Hiring Only People With Marketing Backgrounds. (People With Diverse Experiences And Backgrounds Make For Much Better Content). Mistake : Siloes. Maximizing The Collaboration Between Parts Of The Team And Content Mediums (Blog, Social, Video, Audio) To Repurpose Ideas And Content Into Different Formats Is A Key Process To Establish.

– Jennifer Jordan, Vice President And Global Head Of Content, Babbelincluding macedonia phone number resource Only Content Strategists And CreatorscontenOften Limited To Content Strategists And Creators Only. If We See Content Marketing As A Company Mindset And A Culture, Then Teams Should Include Colleagues That Benefit From The Content And Who May Not Describe Themselves As Marketers: Sales Professionals, Product Developers, Ceos, Etc. The Team Should Also Include The People Who Facilitate Successful Content Marketing: It And Tech, Cfos, Etc.



Defining The Content Marketing Team As A Broader Team Helps To Avoid Joe Pulizzi’s Law No. : The Law Of They Have No Clue What You’re Doing. Within The Team, The Implementation Task Force Consists Of A Content Strategist And Creators Who Take The Responsibility Of Bringing Ideas To Life. – Bert Van Loon, Strategist, Cmfflooking For The Same Skillsone Of The Biggest Mistakes In Building And Managing A Content Marketing Team Is Too Much Focus On The Same Skills With The Intention Of Producing A High Volume Of Content.