sier, and at the same time, on alleviating the stress of that extraordinary Marketing and Communications team (not that I am part of one
What are the characteristics of a good CMS?
A Content Management System , or better yet, a CMS, is the set of online tools that list of telegram users in korea allows us to create our website , as well as manage and update it dynamically and quickly. A good CMS should help you:
Create and publish pages with ease.
Edit texts and images and have a good taxonomy.
Modify graphic and content elements to fit your brand and style guide.
Have a library of images and videos that you can upload to your website.
Optimize your website for search engines and be fast at loading.
Be secure and have constant updates.
Have calls to action and provide a good customer experience.
Integrate social networks and generate two-way conversation.
There are currently dozens of CMSs that we can use to develop our websites. Which one to choose depends on several factors, but we recommend that you make a well-considered decision, since the CMS you choose can condition the working capacity of your teams and can be the elevator that elevates your actions or the barrier that your processes encounter again and again.
As Hubspot Elite Partners , we have encountered countless times Marketing, Sales and Support teams limited in their operations due to having a rigid CMS, poorly integrated, functionally inadequate and incapable of performing relatively simple automations. This means that with each step they want to take, they must go through the IT team or outsource the work, which slows down their revenue engines. If you ask us, as CMS specialists we recommend that before hiring a content management system you consider the following actions:
Create a brief with your essentials: indicate what type of pages you need and the forms and actions that the website must have. If it is an e-commerce, what the payment gateway must have and whether the content can be shared on social networks. If you want it to have a blog and the possibility of inserting videos. At this point, it is very important that you put your client at the center and think about what they would like or need from your brand's website.