The result is a strategy process that is powerful enough to capture possibilities you haven't yet imagined, while practical enough to ensure you know where to focus.
It is the strategy that takes an organization through today’s changes and drives results that redefine tomorrow. It is the strategy that turns vision into reality, which is why DNA is important.
How to find out if your company's DNA is optimal?
What is important? What are its guiding principles?
Core values drive every action and give meaning to the intentions behind what your business does.
Strong brands have unwavering values.
Articulate the brand promise you make to your employees and customers.
Brand promises cultivate trust.
Write a brief, clear statement of the promises you promise to deliver risk managers email lists at every touchpoint for employees and customers.
Ensure brand promises are reflected in the company practices and services provided to foster a passionate and motivated company culture.
Points of differentiation of the company's DNA
What is your own space? What is exclusive to you? Trade secrets, unique processes or services delivered, recognitions, etc.? What sets you apart?
State the perception, both functional and emotional, that you want to take control of in the minds of your customers.
You don't need to be prominent and global to have the perception you want to create in your space.
You need to create procedures, expectations and protocols that equip your employees to deliver the brand DNA you have defined.
Showcase your brand's unique style in your company DNA
Describe your brand's characteristics and personality.
Brainstorm how your style can be delivered as a distinctive multi-sensory (emotional, social, physical, cerebral or even spiritual) brand experience.
Business DNA to grow your organization.
Take a look and you will be surprised, time 4 minutes, if you really want to change your business model or improve it.
Business DNA
See the results at the end of the exercise and you will be surprised.
Our Ramping helps a lot to see another perspective, get in touch with us and let's talk about the topic.