Digital marketing trends for 2021 are innovative and defined. Specialists are placing a lot of emphasis on voice-guided search engines (VSEO), different scenarios guided by Artificial Intelligence (AI) and data, the latter being more thorough than ever, they are being increasingly broken down in order to get a tiny gap in an increasingly competitive and cannibalistic market.
Clients/advertisers are increasingly gambling data mexico phone number looking for greater personalization and segmentation of their audiences; thoroughness and meticulousness in consumer research is the quest for the “holy grail”. Therefore, campaigns are increasingly becoming more personalized and highly effective.
Here are some facts about this:
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Consumers have lost their fear and laziness in using these familiar elements, encouraged above all by restaurants and hospitality establishments in general.
CONTENT CREATED BY THE USERS THEMSELVES
Content, which is still the king of social spaces (networks), is being encouraged to be created by users themselves (TikTok, Instagram, YouTube, etc.). They themselves create their content, creatives and small strategies that, being natural, fantastically support the achievement of clicks, links and followers. What is causing:
Big boosts to brands that support content-creating users.
Great conversions on investment made (ROI)
Spectacular boost for brands and businesses
ARTIFICIAL INTELLIGENCE
The goal of companies and/or brands is to use artificial intelligence (AI) and machine learning to improve the growth and optimization processes of their business so that personnel costs are drastically optimized, improving their competitiveness.
All of this is achieved through search patterns and studying consumer behavior. Data obtained through social platforms (networks) and content that helps companies guide their potential customers, generating the famous engagement.
Finally, we would like to point out that the next digital milestone, the so-called METAVERS , is the great bet of the technological platforms and companies. These new digital “universes” will be the subject of our next blog entry. We hope you like it.
Just to remind you that at SC Marqués, a digital marketing agency in Getafe , we have all the necessary tools to achieve good positioning for your company and we provide you with the results you are looking for in the most direct and effective way.