Today, as on most days, there will be approximately 330 billion emails being sent worldwide. Because of this, it is important to understand when is the most effective time for an email to be opened and read by the recipient.
The time you decide to send an email therefore becomes a strategic choice and not just a detail to take into consideration for your campaigns.
In this guide we want to provide you with all the information you need to find the best time to send your emails.
The Best Time to Send Email: Why Does It Matter?
Generally speaking, we can say that the best time to send an email is on Tuesdays , Wednesdays and Thursdays between 10:00 and 14:00 .
To identify the perfect time, it is essential to afghanistan whatsapp number data 5 million analyze your audience , understand who they are, and consequently ask yourself specific questions, such as: what would our typical user do at 10:00 pm? Would they like to look at their emails or would they be annoyed by them? From here, with the answer to these questions, you will be able to understand what is the best time to send your communications.
However, there are some fundamental elements to consider. Let's look at them in detail.
Important KPIs
KPIs are important data to understand what is the best time to send emails; by analyzing them, in fact, you can understand what the users' behaviors are regarding the reception of messages .
For this purpose, the most useful email marketing KPIs are:
Open rate;
Click Through Rate;
Email open rate.
By looking at different KPIs, you may get different indications about the best time to send emails. For example, according to CoSchedule , if your goal is to influence email open rates, you should send them on Thursdays.
If your goal is to increase your click-through rate, you should choose Sunday, which has a CTR of 2.6%, followed by Tuesday with 2.5%.
People open emails at different times
Most people don't open emails the moment they arrive in their inbox. This is a constant, despite the advent of smartphones and the ability to stay connected at all times.
Typically, a promotional email, newsletter or DEM is opened within a variable time frame, between three and five days . For this reason, it is necessary, especially when dealing with deadlines, events or the launch of new products, that communications are sent well in advance , so as to allow everyone to read them in time .
Differences from sector to sector
Another important factor to take into account is that there is no ideal moment, time, or day for each type of sending . Averages can be determined based on industry studies but, in some cases, it is necessary to rely on the experience of marketing managers and, above all, analyze your audience.
The reference sector is a decisive element: each market has a different audience with different characteristics. Surely a retail clothing store, for example, has different dynamics compared to a B2B company.
As for emails to B2B companies , it seems that the best time is even before 8:00 in the morning . In this time slot, in fact, the opening rates are very high, even between 20% and 35%.
Emails sent before 8:00 a.m. will be in the recipient's inbox before they start working hours, which is when all emails are typically sorted.
If you plan to send a promotion or an invitation to purchase , it is advisable to send the email at lunchtime : during the lunch break, in fact, people often pick up their phones to unplug and take a moment for themselves.
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The best day of the week to send emails
Most studies agree on one thing: the best days to send emails are Tuesday , Wednesday , and Thursday .
Choosing which of these is the best day of all is really complicated.
According to Intercom data , Tuesday and immediately after Thursday are the days with the highest opening rates. Then we find Wednesday which, despite being behind the first two, is much more effective than Monday and Friday.
Other studies show that the best day is Thursday.
What does this data indicate? We can say that the best time to send emails is definitely during the week .