Today I want to talk to you about Improving sales in B2B
It is NOT FOCUSING ON MARKET SEGMENTS .
Download the Segmentation Kit here :
Also take a look at segmented bells .
There are companies that say that their products saudi arabia business email list and services are transversal, that they serve everyone and that everyone can become their clients. They communicate their generic messages to everyone and it is so general that almost no one is interested.
For a B2B strategy to work, and even more so in this information age where most potential customers are quite informed, the sales team must be hyper-focused on certain market segments, in order to get to know their customers very well.
Let's start by seeing what a market segment is.
A market segment is a group of potential customers and clients who can be offered the same product or service with the same message.
It sounds simple, but it's incredible how many salespeople try to reach different customers with the same message, without it working. When you don't focus on market segments, the impact is negative:
Resources are lost.
Incoherent messages to the market.
Lack of coordination.
It is very important to analyze your data to see which market segments work best for you and start there.
One of the things that helps speed up the sales cycle and increase the success rate of closings is to have a real conversation of value with the client. Show them how you can really help them grow their business. If you achieve this, you will establish a long-term relationship with them.