Content
1. What is this format and how to work with it
What does affiliate content mean? It is an article about a brand or expert that is published in the media or third-party blogs. You can prepare it yourself or hire a third-party editor. Many media outlets offer to create content for you for a fee.
Each resource has its own requirements for the text, the topics may be limited, etc. Therefore, if you decide to post informational and expert articles or cases on third-party sites, we advise you to adhere to simple rules:
Assess the site itself and the appropriateness of posting the material on it. The issue of choosing a resource should be approached carefully. Request a media kit, analyze what the traffic is, whether your audience denmark phone number material is there and whether the site's subject matter is relevant to the brand. If the site is chosen incorrectly, at best, the work will be done in vain, at worst, the company's reputation may suffer.
Study the editorial policy. Every publication has one. These are the standards and rules by which the text is written. Sponsored content must also comply with them. To avoid having to rewrite the article, immediately indicate to the author in the TOR what rules and recommendations must be followed.
Determine the appropriate type of article. Depending on your goals, you can write a case study, interview, research, or informational article. The first two options are more suitable for an already “warmed up” audience that has heard about the brand but is hesitant to buy. Informational articles will help you increase brand awareness.
Don't confuse affiliate material with advertising. Many resources refuse to publish simply because the article is too commercial, too much information about the company and its advantages. Usefulness and relevance for the reader should come first.
2. Why should a brand publish in the media?
Affiliate content is not necessary and suitable for everyone. For example, if you want to get leads, then posting on third-party resources may not meet expectations. Native iterations are useful if you want to:
Increase brand awareness. For example, one of the employees acts as an expert, and his articles are published in publications. This has a positive effect on the company's image as a whole, and allows a large number of people to learn about your company.
Convey the value of the product. The reader gets to know your brand, products and services through media and blogs that they trust and consider authoritative. Tell them through an article how to solve a problem that is relevant to the target audience, share ideas and insights.
Get results for the future. Unlike advertising, where the flow of potential customers ends with the investment of money, affiliate material works for several years.