Content monetization is a long but very effective process. With the development of digital tools, more and more new ways to earn money on materials appear. Let's look at the best practices that help you earn money on content.
Content
Just free
“Just free” is a viable business model, albeit not a very sustainable one (unless you’re lucky and get bought out by one of the big players). Many startups ask nothing in return from their users and rely on iran phone number resource word of mouth at first (think Twitter in its early days). As an aside, this is not a viable strategy in the long run, with rare exceptions. It will help you gain traction in the early stages, but that’s about it. Remember that most companies don’t stick to one business model for the entire life of a product or service.
Offering content for free can also be a way to drive sales in another channel. For example, the software is free, but the company makes money from the services and/or related products.
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Subscriptions
The subscription model is common to all types of digital content — software, games, magazines, telecommunications services, video and music content (Netflix, Hulu, Spotify). In recent years, subscriptions have gained popularity beyond digital content. More and more industries that use e-commerce are working on a subscription basis — grocery delivery services, clothing selection by stylists, cleaning services, and others.
Many types of content use paywalls. They can appear immediately after a free trial or be metered, meaning the paywall is activated after a certain number of views or time on the site/app. 78% of online news portals use metered paywalls, which allows them to earn more revenue from advertising - something that a complete block on access would not provide.
Selling content via subscriptions is becoming increasingly difficult, and publishers must figure out how to mitigate the impact of news aggregator apps (such as Google News) and social sharing.
Aggregators are also gaining popularity and potentially attracting new customers, but they also threaten the benefits of subscribing to individual publications. For example, the New York Times gives visitors full access to articles through Apple News, but otherwise requires a direct subscription to the publication to consume content.
Today's users are developing a habit of reading news summaries on Twitte