Marketers can use in-app advertising to track the online whereabouts of customers, who today mostly stay on mobile devices and apps. When using smartphones, users spend 89% of their time in apps , while azerbaijan whatsapp number data 5 million mobile web pages only account for 11% .
Because of this, in-app advertising is extremely effective and has a unique reach beyond other mediums. For example, when customers are just waking up and commuting, the click-through rate of the app is 1.3 to 2 times higher than that of the mobile web page .
In addition, marketers can also conduct targeted marketing through in-app advertising. Because apps lack clear boundaries like web pages, it’s easier to track marketing performance and increase engagement. However, there are a few important aspects to consider when developing an effective in-app advertising strategy: