The main advantage of a landing page over a multi-page site is the concentration on only one trade offer. The user who lands on the page simply will not have a chance to be distracted from the main offer: he will gradually czech republic phone number resource follow the funnel you have created and as a result will be more likely to perform the target action.
In marketing, this event is marked by the term "conversion", on average it reaches only 2.35% per site. Only a quarter of portals were able to achieve the 5.3% indicator, while only 10% crossed the 11.5% threshold. What influences conversion? Everything! Visuals, CTA, optimization for the mobile version and, of course, texts, which we will talk about in this article. If you create English-language landing pages, you should pay special attention to the content. Incorrectly chosen wording or lack of adaptation for a foreign user will reduce all your efforts to zero. Secrets, effective formulas and the best examples will be discussed below.
Content
Anatomy of the ideal English-language landing page
Before diving into the intricacies of landing page copywriting in English, it’s helpful to understand the basics. Here are the elements your landing page should consist of to effectively convert visitors:
landing page structure