A report by BI Intelligence breaks down demographic data collected in the United States on online purchases and segments mobile commerce by gender, age, income, and education; information necessary for brands and retailers to understand who their potential customers are and how to target them.
Traditionally, women are believed to be the ones gcash database driving purchasing trends, controlling 80% to 85% of their household spending; and comScore even estimated in 2010 that they account for $6 out of every $10 spent online; but this trend has been reversed.
A 2012 Greenfield survey found that women accounted for 58% of online spending in the U.S., but men are more likely to use mobile commerce.
In 2014, 22% of men made a purchase using their smartphone, compared to 18% of women. Similarly, 20% of men made a purchase using a tablet, while the percentage of women was 17%.
Men are betting on online shopping. 40% of American men between 18 and 34 years old say that “the ideal is to buy everything online.” Only 33% of women think the same.
The way people use mobile commerce also varies by gender. Men are more likely than women to make purchases from their smartphone, and they are also more likely to shop for the cheapest prices.
These gender differences are evident from an early age. Teenage boys are more keen to use e-commerce and especially mobile commerce than their female counterparts. 86% of teenage boys shop online, while 76% of teenage girls do so.