You should always identify strengths, weaknesses, opportunities, and threats with a group of employees who have different perspectives on the company. This way, you'll make sure you don't miss anything because you're not limited to just your perspective. Put together a group that includes a representative from each department in the company: sales, customer service, marketing, and product development.
Innovative companies also dare to ask for opinions from outside the iraq telegram mobile phone number list company to carry out their SWOT analysis, using, for example, the perspective of their customers on these issues. If you are just starting out or if you run your business alone, you have no choice but to turn to outsiders. In this case, your “SWOT team” will be made up of people related to your activity such as your accountant, salespeople or suppliers.
The disadvantages of a SWOT analysis
Please note that a SWOT analysis is not the holy grail. It involves only one stage in the business planning process, and for more complex issues you will need more detailed analysis or research.
The disadvantages of a SWOT analysis:
It is not easy to detail factors that are both strengths and weaknesses (for example, an ideal location but high rent).
It does not offer feasible solutions
Does not prioritize issues
It generates a lot of ideas, but it doesn't help you choose the best one.
It produces a lot of information, which is often not useful.
Despite these disadvantages, a SWOT analysis can be a very useful tool for proposing ideas in a structured way and thus helping you define your strategic and operational business objectives.
How do you conduct a SWOT analysis?
Before proceeding with the SWOT analysis, you must carry out some preparatory analysis to identify external opportunities and threats as well as internal strengths and weaknesses. We refer to “you” here, but you can also delegate this preliminary study. However, the SWOT analysis itself cannot be delegated: it must be done in a group.