AI is the cornerstone of the future retail experience

[[email protected]]

Physical stores can use smartphones, tablets or smart screens to achieve the same effects as above; on the premise that the hardware equipment does not affect the shopping experience, AI technology optimization can provide a better shopping experience , and the hardware equipment will never cause The shopping experience is imperfect, and AI technology can optimize a better shopping experience. For example, if AI can more accurately predict that consumers will like the latest blue clutch bag, why rely on the store clerk to recommend a bag that he thinks is suitable for you? Where is the payment? Regardless of brick-and-mortar or online, as long as consumers interact with stores using AI personalization models more often, personalized product recommendations will be more accurate. Soon, AI will know consumers better than they know themselves.

When enterprise merchants carry out OMO layout, consumers list of albania whatsapp phone numbers can browse more products. The recommendation engine driven by AI technology plays a key role in recommending appropriate products to the most suitable consumers in the shortest time.

Ultimately, the power of AI lies in its ability to learn and predict, and to generate insights that can be acted upon immediately. Appier continues to move towards the goal of popularizing AI and firmly believes that AI technology will be the cornerstone of many retail experiences in the future. Enterprise merchants can use AI as an analysis tool to find out which promotions can attract consumers to their doorsteps, while brand owners can also use AI as an interactive tool to create services that can automatically interact with consumers and create new recommendations more efficiently. Model.



There is no doubt that technology and retail are now inseparable, and AI will allow retailers to understand what is good or bad in the service experience they provide to consumers, and then further optimize and scale up the good experience . Whether using AR, VR, or shopping in the metaverse, AI will play a key role in the latest retail experience.