Google will cross-check this information with information chile telephone number data it finds on your website and in other local directories and sources we'll get to the importance of these in a moment. . Post Updates Once you’ve claimed your GMB listing, your work is only half done. Google rewards active businesses with higher visibility on Google Maps, so it's important to post regular updates to your GBP profile. These updates can and should include special offers, upcoming events, links to related blog posts, or general business updates.
Whenever possible, it is also recommended that you include photos in your updates, as visuals are more likely to increase viewer engagement in terms of shares or clicks. You should also include links in your posts, preferably to the primary product or service pages on your website. . Optimize Your Web Presence for Local Organic Search If you want to rank well on Google Maps, you need to make sure your web presence, including your website and external content, is optimized for your local audience.
You can start by performing a local SEO audit to determine where you should focus your attention from a keyword, content, and link perspective, as these are the three key components upon which a presence is built. Your website needs to be structured properly so that Google can easily crawl and index your content, and the content on your site should be rich with relevant, locally focused, intent-driven keywords, and logical internal and external links to answers your target audience is looking for.