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.. Table of Contents . What is Backlink? . Why Are Backlinks Important? . What are the Types of Backlinks? . How to Get or Create Backlinks? . Key Benefits of Backlinks . Linking FAQ . Meet Our Backlink Experts! MEET OUR TEAM! Share Content Backlinks or links are everywhere. But have you ever thought about how they got there? This guide breaks down the technical jargon to examine how backlinks work in SEO, why Google scrutinizes them so closely, and how a careful link-building strategy can boost your online visibility.
What is Backlinks? Backlinks, also known as incoming links which is not very useful to explain to the layman, are links that direct users from one website to another. When you click on a link and your browser redirects you to a different website, the link you clicked on is actually a backlink to the website you reached. Backlinks play a vital role in search engine optimization SEO strategies as they act as a proxy for the popularity and relevance of the web page they lead to.