Using A Linear Multi-touch Model, Each Tactic Has The Same Value – $in oman phone number material A Weighted Multi-touch Model, The Values Vary Based On The Perceived Importance Of Each Touchpoint. For Example, You Might Set Up Your Model To Assign % Of The Value To The First Touch (In This Case, The E-book) And % To Reading The Newsletter. The Tradeshow Interaction Gets %, And The Last Step Before The Sale – Webinar Attendance – Gets %.in This Model, Each Content Marketing Tactic Has A Dollar Value – An Indicator Of Its Contribution To The Sale.
This Multi-touch Attribution Model I’ve Used Here Focuses On A Single Sale. But You Can Create More Complex Variations Of The Models That Look At Lifetime Value, Repeat Customer Value, And So On.pivot From Content Marketingif A Strategy Overhaul Or A Better Approach To Analytics And Attribution Modeling Won’t Work For Your Brand, Stop Doing Content Marketing. You’ll Never Have The Long-termmasterthis: Content Management & Operations | Free Digital Event On December Sign Upskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch.