brand positioning
Brand Positioning Definition, or What is Brand Positioning?
Brand positioning is about managing the perception of the brand in the minds of customers, i.e. how you want users to perceive you. It shapes buyers' awareness of a given product, service or entire form so that it is recognizable on the market and stands out from the competition.
In the 1950s, Jack Trout and Alan Reis in their book Positioning: The Battle for Your Mind shared the concept of positioning. According to the authors, "Positioning takes place in the customer's mind and is a specific battleground for products, services, brands or companies."
There are many more definitions of positioning. Among them, it is worth mentioning David Ogilvy , who founded one of the most renowned advertising agencies in the world - Ogilvy & Mather. It goes as follows:
"Positioning is finding answers to the questions: what is the role of the product and who is it intended for" - David Ogilvy.
Positioning leads to a situation where you are morocco telemarketing not afraid of competition. This is the level at which the brand becomes a good friend to your customers. It is available to them whenever they need it or want to have a nice time. Can your brand do this?
Also read: What is a Marketing Plan and Why Do Businesses Need One?
Companies strive to increase their value and maximize profits. Positioning is one element of a larger marketing puzzle. It allows:
Make your brand stand out from the competition;
Increase awareness of potential customers and build a positive brand image;
Build loyalty among current and potential customers;
Increase your ability to communicate with your market and audience.
Let's pay attention to the brand's communication capabilities with customers and the market. In order to strengthen a given information message or to convey important information, a brand that has a higher position will reach the appropriate recipients of the message more effectively . In addition, it gains market authority for such a business.