At this time, the last two months of the year, people begin to plan for what the coming year will be like. 2022 promises to be the year of changes and innovations for the technological and digital world. The pandemic has undoubtedly been decisive for the market and people tend to spend more money between November and December.
An opportunity you can't miss, many families stock up on supplies of all kinds, from food, clothing, footwear, accessories, appliances to planning trips and moving. So November and December, far from being the time to close your business, is the best time to boost your strategy and increase sales.
More than just Christmas parties, how to increase sales
More than just Christmas holidays, the last two months of the year are months of investment. People generally buy a variety of products during this time, not only for Christmas gifts but also to renew and prepare for the new year that is beginning.
The first thing you should do is review your inventory. If you want to increase sales in these last two months, you have to know if you are able to respond responsibly to your new clients. Once you are sure that you have the products or what is necessary to offer your service, you will be able to figure out how you will increase sales.
If you do not have enough inventory, check if you can increase production. There is always an alternative.
How to increase sales before Christmas
6 steps to increase sales
1. Connect with emotions
These two months are two months of great gambling data malaysia opportunity. People often think that “there is not much time left for something” just as a year is ending. Learn to work with that emotion.
Consider campaigns that include a calendar or countdown timer to create that sense that they might miss out if they don't do it in time.
Be very strict with the time you promise, otherwise you will lose credibility. Your client must feel that if they don't take advantage of it, they simply lose everything.
Always acting ethically, do not forget that the ideal is to do responsible marketing.
2. Adapt your offer to your customers' behavior
With so much demand appearing during this time, between November and December, there is also too much supply, and that is where you must attract and close sales. You may wonder how? By adapting to the market!
For example, if you have a yoga studio and your clients prefer online classes due to the pandemic and confinement, why not broadcast them? You can't just shut yourself off and say, I'm not prepared, I don't have the necessary tools. Enough time has passed and you have to adapt.
Know your customers, what they like, how they prefer the product or service you offer, knowing what their needs are will help you make the best decisions and adapt. How long can it take? It's only two months.
3. Switch to e-commerce
Time flies by very quickly. Just a short while ago we were in lockdown due to a pandemic and today we are thinking about how e-commerce came to stay.
Nowadays you can upload your product catalogue to any social network or digital platform, from WhatsApp, Facebook or Instagram, even Twitter has opened its doors to the sale of products, yours can no longer be sold in a conventional way, you must take the leap and move to the electronic market as soon as possible.
4. Show results to increase sales
We have often said that when you communicate and want to attract potential customers, rather than showing the characteristics of your products you must clearly indicate to people what need you are addressing with your product, what problem you are solving for people.
Show the results of what you do, either through testimonials or videos where people receive their products purchased with your brand. Infect new interested parties with the joy of receiving one of your products. Ask those who have already bought from you to share their experience.
5. Offer a greater variety of products
Increasing the variety of products or services works very well, so if you can add some that complement your offer well, it will undoubtedly help you increase the percentage of sales.
For example, if you sell slimming creams, you could complement them with a piece of clothing that is also used to reduce the body's contour. You can do combos, 2 for 1 or any other type of strategy in which you can offer and sell one more product.
6. Restore relationships with frequent customers
Check your database and reports to see who the occasional buyers are and attract them.
To do this, set a cut-off date that includes your client's last purchase and provide them with information about their preferred services or products so they come back to you. You can use email marketing as a communication channel and include promotions, price reductions, and exclusive products.
The holiday season is here and it's the perfect time to boost sales. Take advantage of these tips, put them into practice and tell us how it went.
Jesus Maceira
Jesus Maceira