We all know Pinterest because it's where we go to find inspiration or organize a project. But for us entrepreneurs, it's a powerful tool that we can leverage to promote our brand, attract a target audience, and increase revenue. Can you imagine anything better?
Pinterest for my digital business?
Absolutely yes. Besides being a place of discovery, people find brands, regardless of whether they know them or not. And not only that, the platform influences the different stages of the sales funnel, from when they find you, to when they reach your website or your email list and can even buy your products on the same platform.
That's why its conversion rate is much higher compared to other platforms. The potential it has to boost your digital business is indisputable and proof of this is evident in the following:
It is a source of quality web traffic. According to a study by Shareaholic , Pinterest is the second social network that generates the most web traffic. In addition, Pinterest users tend to spend more time on the websites they visit and have a lower bounce rate than those on other social networks.
Learn the reasons why marketing on Pinterest generates great results
It is an effective tool for conversion and sales. Pinterest users are not only inspired, but also find solutions to their problems or needs. Therefore, they are more willing to buy the products or services they find on this platform. In fact, 89% of Pinterest users use it to plan their purchases and 47% to find new products.
It's a way to consolidate your brand identity. On Pinterest, you can creatively showcase your digital business's personality, values, and value proposition. This way, you can create an emotional connection with your audience and build loyalty.
It's a growing platform with gambling database opportunities. Pinterest has seen tremendous growth in recent years. It also has a diverse and global audience, with 60% women and 40% men, and a presence in more than 30 countries. This means there are many opportunities to reach your niche market and expand your reach.
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10 Exclusive Advantages of Pinterest for Your Digital Business That You Didn't Know About.
But the power of Pinterest is not limited to the benefits I mentioned above. There are other aspects, which only Pinterest offers and which are available to you if you include this platform in your marketing strategies. Check out these 10 advantages:
1. Extended Purchase Cycle:
Unlike other platforms where purchasing decisions are impulsive, Pinterest influences the entire sales funnel cycle. Users start with inspiration, move to consideration, and finally to action. This means that brands have multiple touchpoints in the funnel to impact a customer’s purchasing decision.
2. Proactive Audience:
On Pinterest, users don’t just consume content; pinners are active and looking for solutions, ideas, and products. This proactive mindset means they’re more open to discovering new brands and considering products or services that align with their interests.
3. Organic SEO on the Platform:
Unlike social media networks that prioritize fresh content , Pinterest works like a search engine. A well-optimized pin can drive traffic for months or even years after it's posted, offering sustained ROI. Can you imagine a better platform for creating valuable content?
4. Visual Commerce:
Pinterest is at the forefront of visual commerce, where purchasing decisions are based on images and not just text descriptions. Brands that incorporate visual storytelling and can tell compelling stories through images have a competitive advantage on the platform.
5. Future Trends Insights:
Pinterest is a window to the future, so much so that 80% of the predictions it made came true by 2022. Magic? No, this level of accuracy is due to the fact that users come to Pinterest to plan (from seasonal decorations to big life events), and brands can gain insights into future trends, allowing them to anticipate and adapt their strategies.
6. Evergreen Content Integration:
While other platforms require fresh, current content, Pinterest values evergreen content . A well-made tutorial, recipe, or guide can remain relevant and generate engagement years after it’s published.
7. Less Advertising Saturation:
Like every digital platform, Pinterest offers advertising options, but the big difference is that it is not as saturated. This results in a lower cost per click and greater visibility for ads.
Plus, it's not invasive, as it's hard to tell the difference between a promoted pin and an organic one, which is why there's less resistance and, therefore, it yields better results.