Actions
This component of the antipersona should explicitly describe the actions the antipersona takes to achieve its goals. Information regarding actions can highlight the infrastructure that enables the antipersona to take action. For example, thieves will need to plan an entry and exit strategy in a hotel; this action will depend on how easily they can obtain a detailed map iran telemarketing of the hotel grounds with entrances and exits.
Tools Tools
should describe the technologies that the antipersona can use to achieve their goal. If a thief could covertly break a safe lock using a tool such as a paper clip, then it will depend more on the design and technology of the lock than the material of the safe.
Needs
When assessing needs, product designers might ask themselves: What does the antipersona need to achieve its goal(s)? These factors will usually be very contextual. In our safe example, thieves might need hotels without security guards or extensive surveillance technology. Hotels might also need multiple entrances open to the public and cars. These needs are very specific to successfully executing antipersona behavior.
Consequences
How would the target users and the business be affected if the antipersona achieved its goal? If a thief were to successfully steal valuables from a safe, the target users would lose their valuables and their trust in hotel safes. Hotels could lose customers when they learn that their safes are vulnerable to break-ins, and they might no longer buy safes from the same places they used to buy them, which would mean a loss of revenue for the safe manufacturing company. In addition, the company might increase the prices of its most secure safes and decide to sell higher-security safes to hotels at a lower price.